Analyse multiple platforms and accounts together

Wevion Analytics unifies platforms and accounts via the platform + account cascade selector, with per-platform charts and per-account tables in one view.

Written By Salvatore Sinigaglia

Last updated About 2 hours ago

Wevion Analytics unifies platforms and accounts via the platform + account cascade selector, with per-platform charts and per-account tables in one view.

Analyse multiple platforms and accounts together

Wevion Analytics is cross-platform by default. Instead of a separate "Cross-Channel mode", you select any mix of platforms and ad accounts in the platform + account cascade selector, and both the Advertising and Store & Business views aggregate across that selection. Per-platform breakdowns come from the Advertising view's charts (Spend × ROAS scatter, CPM per platform) and per-account tables. The older Cross-Channel mode (five narrative blocks behind a feature flag, plus a separate cross-channel home at /dashboard) has been retired — the unified cross-platform view now lives directly in /analytics.

Who is this for

Anyone managing spend across two or more platforms or many accounts: budget allocators, agency mediabuyers, executive reporters.

How cross-platform analysis works now

There is no mode to switch on. In the controls bar, open the platform + account selector and:

  1. Toggle whole platforms with the master checkboxes (Meta, Google, TikTok, Taboola, Snapchat, Outbrain), or
  2. Pick individual ad accounts, searching by name (search runs server-side once you type two or more characters), then
  3. Click Applica

Everything on the page — the KPI grid and every chart and table — recomputes for the accounts you applied, across all their platforms.

Where the per-platform view lives (Advertising)

The Advertising view gives you the cross-platform comparison that the old narrative blocks provided:

What you wantWhere it is now
Spend and ROAS side-by-side per platformSpend × ROAS scatter — one bubble per platform
Cost of reach per platform over timeCPM per platform line chart
Every account ranked with full metricsPerformance per account table
Efficiency by accountCPA × Purchases scatter
Where results come from geographicallyGeo performance table

For per-platform spend share specifically, see an-107 channel mix; for a metric-by-metric platform table, see an-108 channel comparison.

The blended, attribution-independent view (Store & Business)

For cross-platform budget decisions, the Store & Business view is often more honest than platform ROAS. It blends all selected ad spend against store revenue to compute MER (revenue ÷ ad spend), CPO (spend ÷ orders) and TACoS (spend ÷ revenue). These don't depend on any single platform's attribution, so they're ideal when comparing platforms that count conversions differently.

What changed from the old Cross-Channel mode

  • No feature flag: cross-platform analysis is always on; you don't need an admin to enable ENABLE_CROSS_CHANNEL_ANALYTICS.
  • No separate mode toggle: you select platforms/accounts instead of switching to a "Cross-Channel" mode.
  • No 90-day hard cap tied to a cross-channel service; you pick any period the date picker allows.
  • No separate cross-channel home: /dashboard is the standard home again; the unified view lives in /analytics.

What Wevion now offers beyond the basic dashboard

Some analyses that older Analytics docs listed as "not implemented" or "deferred" are now live, in the Intelligence area rather than inside the analytics grid:

So audience saturation and seasonal trends are no longer deferred — they live in Strategic Intelligence.

Common mistakes

  • Looking for a "Cross-Channel" toggle: it's gone; select platforms/accounts instead, then Applica.
  • Comparing platform ROAS across channels as if identical: attribution windows differ; prefer MER in Store & Business for cross-platform budget calls.
  • Forgetting to click Applica: the selector stages your choice — nothing recomputes until you apply it.

FAQ

How do I see all my platforms in one Wevion Analytics view?

Open the platform + account cascade selector in the controls bar, toggle the platforms or specific ad accounts you want, and click Applica. The KPI grid, charts, and tables all recompute across your selection — Analytics is cross-platform by default. There is no separate "Cross-Channel mode" to enable, and no feature flag or admin step involved.

What happened to Cross-Channel mode and the five narrative blocks?

The old Cross-Channel mode — KPI strip, channel mix, comparison matrix, budget recommendation, and top campaigns as five fixed blocks behind ENABLE_CROSS_CHANNEL_ANALYTICS, plus a separate cross-channel home at /dashboard — has been retired. Its job is now done by the always-on Advertising and Store & Business views in /analytics, which aggregate across whatever platforms and accounts you select.

Which view is best for comparing platforms for budget decisions?

Use the Advertising view's Spend × ROAS scatter and Performance per account table to see how each platform and account performs on media metrics. For the budget call itself, the Store & Business view is often more reliable because MER, CPO, and TACoS blend all ad spend against real store revenue and don't depend on each platform's own attribution, which tends to over-count conversions.

Does Wevion have audience saturation or seasonal analysis?

Yes — those are now live, but in the Intelligence area rather than the analytics grid. Strategic Intelligence provides channel-mix guidance, audience saturation, and seasonal analysis, while Market Intelligence and the Intelligence Hub add trends, news, and a combined daily briefing. Older analytics docs that called these "deferred" are out of date.