Switch between Advertising and Store & Business

The Analytics view toggle switches Advertising (paid performance) and Store & Business (MER commerce). Always available, no feature flag or admin gating.

Written By Salvatore Sinigaglia

Last updated About 2 hours ago

The Analytics view toggle switches Advertising (paid performance) and Store & Business (MER commerce). Always available, no feature flag or admin gating.

Switch between Advertising and Store & Business

The top-left view toggle in /analytics switches between two pills: Advertising (a bar-chart icon) and Store & Business (a shopping-bag icon). Both are always available — there is no feature flag, no admin gating, and no greyed-out state. Advertising shows paid-media performance attributed by the ad platforms; Store & Business shows blended, MER-centric commerce performance. Pick the view by the question you're answering.

Who is this for

Anyone deciding "which view should I use?" or wondering where a metric like MER or CPO lives.

How the toggle works

The toggle sits at the top-left of the controls bar, before the account selector.

Advertising

  1. Click the Advertising pill
  2. The KPI grid switches to paid-media metrics (Spesa ADV, CPM, CTR, ROAS, Acquisti, Vendite, CVR, and more)
  3. The charts below show Spend × ROAS by platform, CPM per platform over time, a per-account performance table, a CPA × Purchases scatter, and geo performance

Store & Business

  1. Click the Store & Business pill
  2. A store selector appears next to the toggle (choose one store or "All stores")
  3. The KPI grid switches to blended commerce metrics (MER, Fatturato, Spesa ADV, Ordini, CPO, AOV)
  4. The charts below show Spend × MER, Orders × AOV, top products, revenue vs refunds, the site funnel, CAC over time, traffic sources, and a custom Chart Builder

When to use which

QuestionView
"How is my paid media performing this week?"Advertising
"Which account has the best (or worst) ROAS?"Advertising → Performance per account
"Where is spend going by platform?"Advertising → Spend × ROAS scatter
"Is ad spend actually growing store revenue?"Store & Business → MER
"What's my real cost per order?"Store & Business → CPO
"How much of revenue is eaten by ads?"Store & Business → TACoS
"Which products drive the most revenue?"Store & Business → Top products

Decision rule:

  • Advertising: platform-attributed, media-buying lens
  • Store & Business: blended, business-outcome lens (attribution-independent)

What stays the same when you switch

Switching views preserves:

  • The selected date range and the Compare-to-previous toggle
  • The platform + account selection
  • The display-currency and timezone preferences

What changes:

  • The KPI grid (each view has its own default cards and its own picker catalogue)
  • The set of charts and tables below the grid
  • The store selector, which appears only in the Store & Business view

No feature flag, no gating

Unlike some Wevion capabilities, the Analytics view toggle is a pure client-side switch. Neither view depends on an environment flag or a role permission beyond access to Analytics itself. If you can open /analytics, you can use both views.

Common mistakes

  • Comparing platform ROAS (Advertising) to MER (Store & Business) as if equal: platform ROAS over-counts; MER is the blended truth. They will differ by design.
  • Looking for MER, CPO, or AOV in the Advertising view: those blended and commerce metrics live in Store & Business.
  • Ignoring the store selector: in Store & Business, "All stores" aggregates every connected store — pick a specific store to isolate its performance.

FAQ

Where is the view toggle in Wevion Analytics?

The view toggle is a two-pill control at the top-left of the /analytics controls bar: Advertising (bar-chart icon) and Store & Business (shopping-bag icon). Clicking a pill swaps the KPI grid and the charts below to that view. It sits before the platform + account selector, and in Store & Business a store picker appears next to it.

Do I need a feature flag or admin permission to use both views?

No. Both the Advertising and Store & Business views are always available to anyone who can open Analytics. There is no environment flag, no deployment setting, and no greyed-out state — the toggle is a client-side switch. This is different from gated capabilities elsewhere in Wevion that an admin must enable.

Which view should I use for budget and business decisions?

Use the Store & Business view for business-outcome decisions — MER, CPO, TACoS, and AOV tell you whether ad spend is profitably growing the store, independent of platform attribution. Use the Advertising view for media-buying decisions within and across platforms, such as which account or platform is delivering the best ROAS and CPM. Many reviews use both: Advertising to diagnose, Store & Business to confirm real impact.

What is preserved when I switch views?

Switching views keeps your date range, the Compare-to-previous toggle, your platform and account selection, and your currency and timezone preferences. Only the KPI grid, the charts and tables, and the store selector (Store & Business only) change. This lets you flip between the media lens and the business lens for the same period and accounts without re-selecting filters.