Analytics overview — Advertising and Store & Business
Switch between Advertising and Store & Business
Customise the KPI grid — edit mode and KPI picker
Analyse multiple platforms and accounts together
KPI grid — what each metric means
Per-platform performance — Spend × ROAS and CPM
Performance per account table
Budget allocation — where it lives now
Find top performers — accounts, products, campaigns
ROAS — and when to scale or pause
CPA, CPM, CTR — core metrics decoded
Compare periods — performance over time
Data freshness — how often analytics update
Exchange rates per day — multi-currency analytics
Export CSV / Excel from Analytics
Account and geographic overview
Analytics troubleshooting
Wevion Analytics — the complete guide
Analytics V2 overview — Advertising and Store & Business
Advertising view — paid-performance charts, account table
Store & Business view — MER, CPO and the site funnel
KPI grid and KPI picker — customize your metrics
Chart builder — custom two-metric store charts
Platform and account selector — scope your analytics
Export CSV / Excel from Analytics V2
Cross-account compare — 2 to 10 ad accounts side by side
Creative analytics — gallery and ad fatigue score
Profitability suite — true profit, P&L and cost setup
Break-even ROAS and the profit timeline
SKU profitability and cost setup (COGS, shipping, fees)
Account Health score — signals, thresholds and how to act