Reports & Analytics
Understand your performance data with dashboards, reports, exports, and cross-channel analytics.
- Analytics overview — Advertising and Store & BusinessWevion Analytics at /analytics has two views: Advertising (paid performance) and Store & Business (MER commerce). KPI grid, charts, client-side export.
- Switch between Advertising and Store & BusinessThe Analytics view toggle switches Advertising (paid performance) and Store & Business (MER commerce). Always available, no feature flag or admin gating.
- Customise the KPI grid — edit mode and KPI pickerEach Analytics view opens with a default KPI grid you can customise: enter edit mode, add or remove cards from a grouped picker, then save the layout.
- Analyse multiple platforms and accounts togetherWevion Analytics unifies platforms and accounts via the platform + account cascade selector, with per-platform charts and per-account tables in one view.
- KPI grid — what each metric meansWevion Analytics KPI grid per view: Advertising (Ad spend, CPM, CTR, ROAS, purchases, CVR) and Store & Business (MER, revenue, orders, CPO, AOV, TACoS).
- Per-platform performance — Spend × ROAS and CPMThe Advertising view compares platforms with a Spend × ROAS scatter and a CPM-per-platform trend line, replacing the retired channel-mix donut.
- Performance per account tableThe Performance per account table lists every ad account with full metrics (spend, CPM, CTR, CPC, ATC, purchases, sales, ROAS) and a platform badge.
- Budget allocation — where it lives nowWevion's standalone Analytics budget-recommendation block was retired; guidance now lives in Strategic Intelligence and Budget Pools / AI Operations.
- Find top performers — accounts, products, campaignsWevion Analytics shows top performers by account (Performance per account) and product (Top products); campaign ranking now lives in Ads Manager.
- ROAS — and when to scale or pauseROAS = purchaseValue / spend. Scale when ROAS > target × 1.2 + meaningful spend; pause when ROAS < target × 0.5. Use last_7d minimum.
- CPA, CPM, CTR — core metrics decodedCPA = spend / purchases. CPM = spend / impressions × 1000. CTR = clicks / impressions × 100. Each tells a different story. Use together, not in isolation.
- Compare periods — performance over timeThe Compare to previous period toggle in the Analytics date picker adds a per-metric delta to the KPI grid. Common pairs: last 7d vs prior 7d, MoM, YoY.
- Data freshness — how often analytics updateWevion Analytics freshness: insight sync ~every 15 min, plus 24-72h postback lag for purchases, ROAS, CPA and MER. Use last_7d minimum for those decisions.
- Exchange rates per day — multi-currency analyticsWevion converts spend at per-day historical rates via an EUR intermediate. Display currency defaults to each account's native; switch to one to compare.
- Export CSV / Excel from AnalyticsWevion Analytics exports the active view as CSV or Excel, one row per day, generated in your browser. No async job, no email, no 90-day cap.
- Account and geographic overviewFor admins and owners: read Wevion Analytics at portfolio level with the Performance per account table and the Geo performance table (results by country).
- Analytics troubleshootingDiagnose Wevion Analytics issues: stale data, ROAS vs platform mismatch, empty view, storefront KPIs/funnel missing, currency confusion, empty export.
- Wevion Analytics — the complete guideGuide to Wevion Analytics: Advertising and Store & Business views, KPI grid, per-platform/account charts, periods, freshness, FX and CSV/Excel export.
- Analytics V2 overview — Advertising and Store & BusinessAnalytics V2 is Wevion's /analytics hub with two views (Advertising and Store & Business), a configurable KPI grid, account selector and CSV/Excel export.
- Advertising view — paid-performance charts, account tableThe Advertising view in Wevion Analytics V2 shows attributed KPIs, Spend vs ROAS, CPM trend, per-account performance, CPA vs Purchases and geo tables.
- Store & Business view — MER, CPO and the site funnelThe Store & Business view in Wevion Analytics V2 blends Shopify revenue with ad spend for MER, CPO, AOV, refunds, a site funnel, CAC and a chart builder.
- KPI grid and KPI picker — customize your metricsThe KPI grid in Analytics V2 is configurable per view: enter edit mode, remove cards, and use the KPI picker to add grouped metrics from each catalogue.
- Chart builder — custom two-metric store chartsThe chart builder in Wevion's Store & Business view lets you plot one or two store metrics over time as a line or bar chart with an optional second axis.
- Platform and account selector — scope your analyticsThe platform and account selector in Wevion Analytics V2 is a two-column cascade with server-side account search; selection is staged and applied on Apply.
- Export CSV / Excel from Analytics V2The Export button in Analytics V2 downloads the active view's daily data (one row per day) as a CSV or Excel file, generated instantly in your browser.
- Cross-account compare — 2 to 10 ad accounts side by sideCross-account compare in Wevion puts 2 to 10 Meta ad accounts side by side: a metrics table and an overlay trend chart, with CSV export and filter presets.
- Creative analytics — gallery and ad fatigue scoreCreative analytics in Wevion has a creative gallery and a fatigue tab with a 0-100 fatigue score, CTR sparklines, pause/resume actions and email alerts.
- Profitability suite — true profit, P&L and cost setupWevion Profitability turns ad spend and revenue into true profit: a per-campaign P&L with COGS, shipping, fees, margin, true ROAS and break-even.
- Break-even ROAS and the profit timelineWevion's Break-even tab computes the ROAS you need to stop losing money from AOV, COGS, shipping and fees; the Overview timeline plots profit over time.
- SKU profitability and cost setup (COGS, shipping, fees)Set COGS %, shipping and payment fees in Profitability Settings, add per-campaign overrides or CSV imports, and read profit per product in the SKU tab.
- Account Health score — signals, thresholds and how to actAccount Health scores each ad account 0-100 from spend efficiency, performance trend, errors and creative fatigue, with levels and a 30-day trend.