Glossary — key terms you'll see in Wevion

Quick reference for the terms you'll see in Wevion — product features, ad-tech acronyms, roles. One place, one-line definitions.

Written By Salvatore Sinigaglia

Last updated About 4 hours ago

Quick reference for the terms you'll see in Wevion — product features, ad-tech acronyms, roles. One place, one-line definitions.

Glossary — key terms you'll see in Wevion

Quick reference for first-week users. Wevion product names, ad-tech acronyms, role names — one place, one-line definitions.

Who is this for

Anyone in their first week with Wevion who keeps hitting unfamiliar terms. Bookmark this page.

Wevion product names

TermWhat it is
WevionThe platform itself. Wevion connects to your ad accounts and gives you one workspace to manage them.
WavoThe AI assistant inside Wevion. Open from the sidebar or with the G then T shortcut.
WorkspaceThe project or brand boundary. One workspace per client / brand / market.
Campaign CreatorThe single-campaign launcher. Express mode (guided) and Pro mode (full control).
Bulk LaunchThe spreadsheet-style grid for launching many campaigns across platforms at once. Lives at /launch.
Ads ManagerWevion's monitoring + edit surface for live campaigns. Lives at /ads-manager.
Creative HubYour shared library for ad assets — images, videos, copy, AI generation.
Rules EngineThe automation surface — condition + action + schedule.
Cross-Channel AnalyticsThe analytics mode that aggregates all platforms together. Toggle at /analytics.
Tracker HubThe integration surface for trackers like Keitaro and postback systems.
AI CreditsCredit pool that powers Creative Hub AI generation and Wavo heavy actions. Plans include a recurring weekly grant; purchased credits don't expire.

Ad-tech acronyms

TermFull formWhat it means
CPACost Per AcquisitionWhat each conversion cost. Lower = better.
CPMCost Per MilleCost per 1.000 impressions. Reflects auction competition.
CPCCost Per ClickCost per ad click.
CTRClick-Through RateClicks ÷ impressions, %. Creative resonance signal.
ROASReturn on Ad SpendRevenue ÷ ad spend. >1.0 means revenue exceeds ad cost.
CPLCost Per LeadCost per lead capture (lead-gen campaigns).
LTVLifetime ValueTotal revenue a customer brings over their relationship.
AOVAverage Order ValueRevenue ÷ number of orders.
ROIReturn on InvestmentProfit ÷ total cost (broader than ROAS — includes non-ad costs).
CBOCampaign Budget OptimizationSingle budget at campaign level, platform distributes across ad sets.
ABOAd Set Budget OptimizationSeparate budget per ad set, manual control.
DSADigital Services ActEU regulation requiring transparency fields on EU-targeted ads.
GDPRGeneral Data Protection RegulationEU privacy regulation affecting tracking and consent.
UTMUrchin Tracking ModuleURL parameters that pass campaign info to your analytics.
CAPIConversions APIMeta's server-side tracking, complement / alternative to the browser pixel.
S2SServer-to-ServerTracking that fires from your server, not the browser (postback).
KPIKey Performance IndicatorAny metric you decided is important enough to track regularly.
OAuthOpen AuthorizationThe standard way Wevion gets permission to access your ad accounts.

Campaign structure

TermWhat it is
CampaignTop-level container. Holds the objective (Sales, Traffic, ...) and the budget (if CBO).
Ad setInside a campaign. Holds the audience (countries, age, interests), placements, schedule, and budget (if ABO).
AdInside an ad set. The actual creative (image / video) + copy + CTA + destination URL.
CreativeThe visual asset of an ad (image, video, carousel). Lives in Creative Hub when stored.
PlacementWhere the ad appears (Feed, Stories, Reels, Search, YouTube, etc.).
PixelThe tracking snippet installed on your site. Sends conversion events back to the ad platform.
CatalogProduct feed used for dynamic ads in e-commerce.
Product setFiltered subset of a catalog.
AudienceA set of targeting rules (country + age + interests) or a list of users (custom audience).
LookalikeAudience the platform builds to resemble a source audience (often: existing customers).
RetargetingShowing ads to people who already interacted with you (visited site, abandoned cart).

Roles in Wevion

RolePower
super_adminTop of the org hierarchy. Sees and can act in every workspace.
adminFull control of a single workspace including settings and integrations.
ownerLike admin, plus controls billing for the workspace.
managerSupervises campaigns and reads team data; cannot invite members, change roles, or access billing.
mediabuyerLaunches and edits campaigns; connects ad platforms.
financeRead-only on performance; can view invoices but cannot manage billing.
viewerRead-only across the workspace.

Full details: Roles and permissions in 5 minutes.

Data and reporting terms

TermWhat it means
Attribution windowHow long after an ad interaction a conversion can still be credited to that ad (e.g. 7-day click + 1-day view).
FrequencyAverage impressions per person. >4 typically signals creative fatigue.
ReachDistinct people who saw an ad (vs impressions which counts every showing).
Conversion rateConversions ÷ clicks, %. Reflects landing-page + offer fit.
SyncWevion's 15-minute pull of fresh data from each connected platform.
Last syncTimestamp shown on each connector card; how fresh the data is.

Things you'll see in the UI

TermWhat it is
SidebarThe left navigation column.
HeaderThe top bar with workspace switcher, breadcrumb, search, bell, avatar.
Command paletteThe Cmd+K quick-jump search.
DrawerA side panel that slides in (e.g. invite drawer, asset detail drawer).
ModalA centered dialog that blocks the page until dismissed.
ToastA short notification at the bottom right (e.g. "Campaign published").
BadgeA small status pill (Active / Paused / Error).
BreadcrumbThe path indicator (e.g. Ads Manager > Campaign Q4 > Ad set US).

FAQ

What's the difference between reach and impressions in Wevion?

Reach counts the distinct people who saw an ad, while impressions count every showing — so the same person seen three times is one reach but three impressions. Wevion lists both in this glossary alongside frequency (average impressions per person), which is reach and impressions combined: a frequency above 4 typically signals creative fatigue.

What does ROAS mean in Wevion?

ROAS stands for Return on Ad Spend — revenue divided by ad spend. A ROAS above 1.0 means revenue exceeds ad cost. In Wevion's glossary it sits next to ROI (Return on Investment), which is broader because it divides profit by total cost and includes non-ad costs, not just media spend.

What's the difference between CBO and ABO?

CBO (Campaign Budget Optimization) sets a single budget at the campaign level and lets the platform distribute it across ad sets, while ABO (Ad Set Budget Optimization) assigns a separate budget per ad set for manual control. Both terms appear in Wevion's ad-tech acronyms list and map to how you allocate spend in the Campaign Creator.

How is a campaign structured in Wevion?

A Wevion campaign follows a three-level structure: the campaign is the top-level container holding the objective and budget (if CBO); the ad set sits inside and holds the audience, placements, schedule, and budget (if ABO); the ad sits inside the ad set and holds the creative, copy, CTA, and destination URL.

How often does Wevion sync data from connected platforms?

Sync in Wevion is the 15-minute pull of fresh data from each connected platform. Every connector card shows a "last sync" timestamp so you know how current the data is. These terms appear in the data and reporting section of this glossary, alongside attribution window, frequency, reach, and conversion rate.

FAQ

What's the difference between reach and impressions in Wevion?

Reach counts the distinct people who saw an ad, while impressions count every showing — so the same person seen three times is one reach but three impressions. Wevion lists both in this glossary alongside frequency (average impressions per person), which is reach and impressions combined: a frequency above 4 typically signals creative fatigue.

What does ROAS mean in Wevion?

ROAS stands for Return on Ad Spend — revenue divided by ad spend. A ROAS above 1.0 means revenue exceeds ad cost. In Wevion's glossary it sits next to ROI (Return on Investment), which is broader because it divides profit by total cost and includes non-ad costs, not just media spend.

What's the difference between CBO and ABO?

CBO (Campaign Budget Optimization) sets a single budget at the campaign level and lets the platform distribute it across ad sets, while ABO (Ad Set Budget Optimization) assigns a separate budget per ad set for manual control. Both terms appear in Wevion's ad-tech acronyms list and map to how you allocate spend in the Campaign Creator.

How is a campaign structured in Wevion?

A Wevion campaign follows a three-level structure: the campaign is the top-level container holding the objective and budget (if CBO); the ad set sits inside and holds the audience, placements, schedule, and budget (if ABO); the ad sits inside the ad set and holds the creative, copy, CTA, and destination URL.

How often does Wevion sync data from connected platforms?

Sync in Wevion is the 15-minute pull of fresh data from each connected platform. Every connector card shows a "last sync" timestamp so you know how current the data is. These terms appear in the data and reporting section of this glossary, alongside attribution window, frequency, reach, and conversion rate.

Last updated: 2026-05-17