Wevion Market Intelligence: 5 tabs — AI market Report, Trend feed, News & articles, Google Trends, and Benchmarks (percentiles + CPM/CPC cost trend).

Market Intelligence — trends, news, Google Trends, benchmarks

Market Intelligence lives at /market-intelligence in Wevion. It has 5 tabs: Report (AI market report, daily or weekly), Trend feed (personalized market trends), News & articles, Google Trends (search-demand signals), and Benchmarks (industry percentiles plus a CPM/CPC cost-trend chart). It tracks trend feeds, news, benchmark movement, and search demand so media buyers can spot market shifts before they hit performance. Availability depends on your plan and workspace settings.

Who is this for

Media buyers and managers who want outside-in market context — what is trending, how their costs compare to the industry, and where search demand is moving — without leaving Wevion.

Before you start

• A connected, synced ad account: benchmarks and the cost-trend chart compare your own performance against the market, and personalization uses your account context, so connect and sync at least one platform first. See meta-101 connect Meta or gog-101 connect Google Ads.
• Your team industry and market geography: the trend feed, news, and benchmarks are personalized to your industry and geography. Set these in your team profile so the data matches your market.
• Data latency: the market Report is generated on a daily schedule, so a fresh one is usually already waiting; Google Trends and benchmark lookups are computed when you open the tab.
• Access: if the page loads the five tabs, you have access. If you see a "coming soon" screen, Market Intelligence is not enabled for your workspace yet — ask your admin or Wevion to turn it on.

The 5 tabs

The page header carries a short description, and each tab keeps its own selection: Wevion remembers the last tab you opened per dimension.

Report tab

The Report tab renders the market intelligence report for your team. Two controls sit above it:

• Period switcher — Daily or Weekly.
• Date dropdown — pick an earlier report to review history.

The report is produced by Wevion's AI pipeline, so it can be marked ready, generating, empty, or failed, and it records which model produced it. When a source has no signal, the report shows a reason (for example "no market signal") instead of empty space. Read reports in detail in int-104 Intelligence reports.

Trend feed tab

The trend feed returns market trend items personalized for your team profile, ordered by a relevance score, each carrying a title, summary, optional source link, and an actionable insight. Items have read / unread state, and you can mark a trend as read.

Owners, admins, managers, and media buyers can also generate the trend feed on demand — Wevion runs trend discovery and stores deduplicated items. Reads are available to any role with view access.

News & articles tab

The News & articles tab surfaces market news and articles relevant to your industry and geography, drawn from the same market-intelligence backend.

Google Trends tab

Type a keyword and Wevion returns search-demand signals: a time series of interest, related queries, related topics, and (where available) average monthly searches and competition. The signal comes from one of two providers — Google Trends via SerpApi, or the Google Ads Keyword Planner — depending on what is available.

Wevion also runs a scope scan: it derives adjacent keywords from your account context (your base products and industry) and returns a trend signal for each seed, so you get demand context without guessing search terms.

Benchmarks tab

The Benchmarks tab has two parts:

• Benchmark gauge — industry benchmark rows for your industry, geography, and metric, exposed as percentiles: p25 / median / p75. Wevion can also compare your recent account performance against those percentiles and tell you where you sit.
• Cost-trend chart — a CPM / CPC trend series with seasonal annotations. The trend is classified as rising, falling, stable, or insufficient data so you can see auction-cost direction at a glance.

How to read Market Intelligence

1. Open /market-intelligence from the AI area of the Wevion sidebar.
2. Start on the Report tab. Use the Daily / Weekly switcher and the date dropdown to pick a period or review history.
3. Open Trend feed for personalized market trends; mark items read as you review them. Owners, admins, managers, and media buyers can also generate a fresh feed on demand.
4. Open Benchmarks to see your industry's p25 / median / p75 and the CPM / CPC cost-trend direction (rising, falling, stable, or insufficient data).
5. Open Google Trends, type a keyword, and read the search-demand series plus related queries and topics — or scan the auto-derived scope keywords Wevion suggests from your account context.
6. Check News & articles for curated market news relevant to your industry and geography.

Common issues

• "Coming soon" instead of the tabs: Market Intelligence is not enabled for your workspace. Ask your admin or Wevion to turn it on.
• Report is empty ("no market signal"): there is not enough signal for the selected period. Switch between Daily and Weekly, pick an earlier date from the dropdown, or connect and sync an ad account so spend data can accumulate.
• Benchmarks blank or no comparison shown: your team industry or geography is missing from the profile, or there is no recent account data. Set your industry and geography and sync an ad account, then reopen the tab.
• Google Trends returns nothing: try a broader or more common keyword. Wevion answers from Google Trends (via SerpApi) or the Google Ads Keyword Planner and falls back between them; the response tells you which provider replied.

Availability and roles

• Route: /market-intelligence. If Market Intelligence isn't enabled for your workspace, the page shows a "coming soon" screen instead of the tabs.
• Reads (report, trends, news, benchmarks, Google Trends): available to roles with view access.
• Writes (generate trend feed): owner, admin, manager, media buyer.
• The daily server job also generates the market report automatically when the feature is enabled, so a fresh report is usually waiting for you.

FAQ

Where do I find Market Intelligence in Wevion?

Open /market-intelligence from the AI area of the Wevion sidebar. The page opens on five tabs — Report, Trend feed, News & articles, Google Trends, and Benchmarks. If your workspace has the feature turned off you will see a "coming soon" screen; otherwise the tabs load with your team's market data, personalized to your industry and geography.

How are Wevion's market trends personalized?

Wevion's Trend feed is personalized to your team profile — your industry and account context — and ranks items by a relevance score, not just recency. Each card carries a title, a short summary, an actionable insight, and often a source link. Trends have read and unread state, and owners, admins, managers, and media buyers can regenerate the feed on demand to pull fresh, deduplicated items.

What do the benchmark percentiles mean?

Wevion's Benchmarks tab reports industry figures as three percentiles: p25, median, and p75. The median is the typical value for your industry and geography, while p25 and p75 mark the lower and upper quarters. Wevion can compare your recent account metrics against these percentiles so you can see whether your CPM, CPC, or other costs are ahead of, in line with, or behind the market.

Which Google Trends provider does Wevion use?

Wevion draws search-demand signals from one of two sources — Google Trends via SerpApi, or the Google Ads Keyword Planner — and the response tells you which provider answered. You get a time series of interest plus related queries and topics, and where available, average monthly searches and competition. A scope scan also derives adjacent keywords from your account context automatically.

Why is my market Report empty?

A Wevion market report can be empty when there is not enough underlying signal for the selected period — for example no market signal or no spend data yet. Instead of a blank page, the Report tab shows a reason and the report status. Try switching between Daily and Weekly with the period switcher, or pick an earlier date from the dropdown to view a report that already has data.

Related articles

• Intelligence Hub — your daily market + strategic briefing
• Intelligence reports — periods, history, read state
• Strategic Intelligence — channel mix, saturation, seasonal