Customise the KPI grid — edit mode and KPI picker

Each Analytics view opens with a default KPI grid you can customise: enter edit mode, add or remove cards from a grouped picker, then save the layout.

Written By Salvatore Sinigaglia

Last updated 19 days ago

Each Analytics view opens with a default KPI grid you can customise: enter edit mode, add or remove cards from a grouped picker, then save the layout.

Customise the KPI grid — edit mode and KPI picker

Each Analytics view (Advertising and Store & Business) opens with a default KPI grid. You can customise it: click Edit to enter edit mode, then add cards from a grouped KPI picker or remove cards inline, and Save layout to keep your selection. The Advertising grid defaults to nine cards; Store & Business defaults to six. Extra KPIs live in the picker. Storefront KPIs (Sessions, Site CVR) appear automatically once a connected store has session data — you don't add them manually.

Who is this for

Anyone tailoring the top-of-page metrics to what they actually track. Reference for what each default card is and how to add the rest.

The default KPI grids

Advertising view (9 default cards)

Ad spend, CPM, CTR, ROAS, Adds to cart, Purchases, Sales, Cost per purchase, CVR. These are platform-attributed metrics. The picker adds Impressions, Reach, Frequency, Link clicks, Leads and Cost per lead (CPL).

Store & Business view (6 default cards)

MER, Revenue, Ad spend, Orders, CPO, AOV. These blend Shopify store data with ad spend. The picker adds TACoS, Profit, Refunds, Refund % of revenue, and — once storefront data exists — Sessions and Site CVR.

See an-106 KPI grid for the exact definition and formula behind each card.

Editing the grid

  1. Open the view you want to customise (Advertising or Store & Business)
  2. Click Edit in the top-right of the controls bar — the grid enters edit mode
  3. Remove a card with its inline remove control, or click Add KPI to open the KPI picker
  4. In the picker, toggle KPI chips (grouped by category — e.g. "Ad metrics", "Conversions", "E-commerce", "Hybrid") and confirm with Apply
  5. Click Save layout to persist your selection (or Cancel to discard)

Each view remembers its own KPI selection independently.

The KPI picker

The picker is a modal that lists every KPI available for the current view, grouped by category, as toggle chips. It shows how many you have selected. Confirming with Apply updates the grid; the selection only sticks once you Save layout.

Storefront-gated KPIs (Sessions, Site CVR) are offered in the picker only when the team's storefront source has data — so they never render as broken, empty cards before a store has reconnected with the read_reports scope.

Comparing to the previous period

When Compare is enabled in the date picker, each KPI card also shows a delta versus the previous period, coloured by whether the change is an improvement for that metric (up is good for ROAS and revenue; down is good for CPA, CPM and refunds). See an-113 comparing periods.

What the grid is not

  • It is not a per-widget dashboard of arbitrary charts — the charts and tables below the grid are fixed per view (though the Store & Business view includes a custom Chart Builder for one metric pair).
  • It is read-only for actions — to pause, edit or scale entities, use Ads Manager.
  • Card selection is per view, not per account or per platform.

Common issues

  • A KPI card shows a dash or zero: the selected accounts / store had no data for that metric in the window; verify accounts are connected and had activity.
  • Sessions / Site CVR missing from the picker: no storefront session data yet — reconnect the store with the read_reports scope.
  • Numbers differ from a platform's native UI: 15-minute sync lag, plus 24-72h postback lag on purchase-based metrics (see Data freshness — how often analytics update).
  • My layout reverted: you likely clicked Cancel or navigated away before Save layout.

FAQ

How do I add or remove KPI cards in Wevion Analytics?

Click Edit in the controls bar to enter edit mode, then remove cards inline or click Add KPI to open the KPI picker. In the picker, toggle the KPI chips you want — they're grouped by category — and confirm with Apply. Finally click Save layout to persist your selection. Each view (Advertising and Store & Business) keeps its own KPI grid independently.

What KPIs are shown by default?

The Advertising view opens with nine cards: Ad spend, CPM, CTR, ROAS, Adds to cart, Purchases, Sales, Cost per purchase, and CVR. The Store & Business view opens with six: MER, Revenue, Ad spend, Orders, CPO, and AOV. Additional KPIs — such as Reach, Frequency, and Leads for Advertising, or TACoS, Profit, and Refunds for Store & Business — are available in the KPI picker.

Why can't I find Sessions or Site CVR in the picker?

Those storefront KPIs are gated on a live storefront data source. Wevion only offers Sessions and Site CVR in the picker — and only auto-shows them in the grid — once the connected store has session data from the ShopifyQL collector, which requires the store to reconnect with the read_reports scope. Until then they stay hidden so they never appear as empty, broken cards.

Can I rearrange the charts below the KPI grid?

The charts and tables below the KPI grid are fixed per view, so you can't freely drag and rearrange them. The customisable part is the KPI grid itself, via edit mode and the picker. The one exception is the Store & Business view's Chart Builder, where you choose a primary metric, an optional second metric, and a line or bar chart type.

Steps

  1. Open the view you want to customise (Advertising or Store & Business)
  2. Click Edit in the top-right of the controls bar — the grid enters edit mode
  3. Remove a card with its inline remove control, or click Add KPI to open the KPI picker
  4. In the picker, toggle KPI chips (grouped by category — e.g. "Ad metrics", "Conversions", "E-commerce", "Hybrid") and confirm with Apply
  5. Click Save layout to persist your selection (or Cancel to discard)

Last updated: 2026-07-02