Your dashboard — what every section means
Tour of the Wevion dashboard — KPI strip, spend chart, account summary, top campaigns. Data refreshes every 15 minutes.
Written By Salvatore Sinigaglia
Last updated About 4 hours ago
Tour of the Wevion dashboard — KPI strip, spend chart, account summary, top campaigns. Data refreshes every 15 minutes.
Your dashboard — what every section means
The home at /dashboard is your daily starting point. Before data syncs it shows a setup checklist; once you have data it surfaces a KPI row, spend, account summary, and top campaigns. Data refreshes every 15 minutes from each connected platform. The full cross-platform analytics live at
/analytics.
Who is this for
Anyone who needs to know what's happening across all their ad accounts at a glance. It's the first screen most users open in the morning.
The 4 sections
1. KPI strip (top of page)
A row of 4-6 large numbers covering the time range selected at the top right (default: last 7 days). Each KPI shows the value plus a percentage delta vs the previous equal period.
Click any KPI to filter the rest of the dashboard to that metric. See CPA, CPM, CTR — Core Metrics Decoded for the full glossary.
2. Spend chart (middle)
A daily line chart of total spend across all connected platforms for the selected range. Toggle between By platform (one line per Meta/Google/TikTok/...) and By campaign (top 10 campaigns). Hover any point to see the breakdown for that day.
This is the section to glance at first. A flat line at zero on a day you expected spend = a delivery problem.
3. Account summary
A grid of cards, one per connected ad account. Each card shows:
- Account name and platform
- Last sync time (should be within the last 15 minutes)
- Health badge: Healthy (green), Token expiring (yellow), Disconnected (red)
- Spend in the selected range
- A Manage button that opens the ad account in Ads Manager
Use this section to spot connection problems early. Yellow or red badges need reconnection.
4. Top campaigns
A ranked list of the 10 campaigns with the highest spend in the selected range. Each row shows campaign name, platform, status (Active / Paused), spend, ROAS or CPA. Click any row to drill into the campaign in Ads Manager.
If your view is empty here, you either have no active campaigns or no data has synced yet — give the first sync 15-30 minutes after connecting a platform.
Date range and filters
The top-right controls:
- Date range picker: Today, Yesterday, Last 7 days, Last 30 days, This month, Custom
- Compare to: same period previous, same period last year, custom
- Platform filter: hide platforms you don't want in the view
- Currency: defaults to workspace currency, switchable for multi-currency setups
Your selection persists across navigation — leave Dashboard, come back, the range is still set.
Where cross-channel analytics live
The home at /dashboard is your daily starting point — a setup checklist while you're getting set up, then a KPI row and campaign highlights once real data has synced. It is not the full cross-platform analytics surface. The unified Cross-Channel view — with the Single Platform vs Cross-Channel Mode toggle, aggregated KPIs, and channel comparison — lives at /analytics. Go there when you want to slice all platforms together or focus on a single platform.
Data freshness
Wevion polls each connected platform every 15 minutes and updates the dashboard automatically. The Last sync timestamp in the account summary cards tells you when each account was last fresh. If you need data right now, click the refresh icon on a specific account card to force a sync — it takes 1-3 minutes.
Some metrics arrive slower from the source platform itself (Meta's conversion attribution can take up to 72 hours to fully settle). For day-1 numbers see Understanding your first data.
What you'll see
A healthy first dashboard, one hour after connecting your first platform:
- KPIs populated with last-24h numbers
- Spend chart showing 1-7 days of data depending on connected account history
- All account summary cards green
- Top campaigns showing 3-10 rows
If the page is mostly empty after 24h with a connected active account, see the troubleshooting article on Data and sync issues.
FAQ
How often does the Wevion dashboard refresh?
Wevion polls each connected platform every 15 minutes and updates the dashboard automatically. The Last sync timestamp on each account summary card shows when that account was last fresh. If you need data immediately, click the refresh icon on a specific account card to force a sync, which takes 1-3 minutes.
What are the four sections of the Wevion dashboard?
The dashboard at /dashboard has four sections: the KPI strip (Spend, Impressions, Clicks, Conversions, ROAS, CPA), the spend chart, the account summary grid, and top campaigns. Together they show what's happening across all connected ad accounts at a glance, defaulting to the last 7 days.
Why is my conversion data lagging on the dashboard?
Some metrics arrive slower from the source platform itself. Meta's conversion attribution, for example, can take up to 72 hours to fully settle, so day-1 numbers may look incomplete. Wevion's own polling runs every 15 minutes; the delay is on the ad platform's side, not Wevion's sync.
Can I view a single platform instead of all of them?
Yes, but from Analytics rather than the home. The home at /dashboard is a starting point (setup checklist, then KPIs once data syncs). The full cross-platform view lives at /analytics, where a Mode toggle lets you switch between Cross-Channel (all platforms aggregated) and Single Platform (one platform like Meta at a time).
How many campaigns appear in the Top campaigns section?
Top campaigns lists the 10 campaigns with the highest spend in the selected date range. Each row shows the campaign name, platform, status, spend, and ROAS or CPA. Click any row to drill into that campaign in Ads Manager. An empty list means no active campaigns or no synced data yet.