The chart builder in Wevion's Store & Business view lets you plot one or two store metrics over time as a line or bar chart with an optional second axis.

Chart builder — custom two-metric store charts

The chart builder sits at the bottom of the Store & Business view. It lets you build your own time-series chart: pick a primary metric, optionally a second metric on a right-hand axis, and choose line or bar. Available metrics are Fatturato (revenue), Spesa ADV (spend), Ordini (orders), MER, TACoS and CPO. Each metric is formatted correctly (currency, percentage, ratio or count) and the two metrics use separate axes so different scales stay readable.

Who is this for

Operators who want to answer a specific question that the fixed charts don't cover — for example "how did revenue move against ad spend?" or "did MER hold while orders grew?".

How to use it

Step 1: Pick the primary metric

Use the first dropdown to choose the metric plotted on the left axis: revenue, spend, orders, MER, TACoS or CPO.

Step 2: (Optional) add a second metric

Use the second dropdown to add a comparison metric on the right axis, or leave it on Nessuna (none) for a single-metric chart. The second axis is scaled independently, so you can overlay a currency metric with a ratio or count without distortion.

Step 3: Choose the chart type

Switch between Linea (line) and Barre (bar) with the toggle. Line suits trends; bar suits period-to-period magnitude.

Available metrics

The chart uses the same daily data as the rest of the Store & Business view, so it respects your store selector, account selection, date range and currency.

Best practices

Overlay related metrics on two axes

Revenue vs spend, or MER vs orders, tells a fuller story than either metric alone. The independent right axis keeps both lines readable.

Match chart type to the question

Use a line chart to read a trend over time and a bar chart to compare magnitude between days or periods.

Export the underlying data

The chart builder is a view, not an export. To take the numbers away, use the CSV / Excel export, which outputs the same daily Store & Business table.

FAQ

What can I plot with the Wevion chart builder?

The chart builder in the Store & Business view plots any of six store metrics over time: revenue, ad spend, orders, MER, TACoS and CPO. You choose a primary metric for the left axis, optionally a second metric on the right axis, and whether to render the chart as a line or as bars.

Can I compare two metrics on one chart?

Yes. Select a primary metric and then a second metric from the second dropdown. The two are drawn on separate axes — the second on the right — so a currency metric and a ratio or count can be overlaid without one flattening the other. Set the second dropdown to Nessuna for a single-metric chart.

Does the chart builder follow my filters?

Yes. It uses the same daily data as the rest of the Store & Business view, so it respects your active store, selected accounts, date range and currency. Change any of those and the chart updates accordingly.

How do I export what the chart shows?

The chart builder itself is a visualisation. To export the numbers, use the Esporta button in the controls bar, which downloads the daily Store & Business table (revenue, spend, orders, AOV, MER, CPO and more) as CSV or Excel for the selected period.

Related

• Store & Business view — where the chart builder lives
• Analytics V2 overview — the two-view hub
• Export CSV / Excel — download the daily table

Last updated: 2026-07-02