Launching ad campaigns with Wevion — complete guide

3 modes (Express / Pro / Bulk), audiences, creatives, validation, publish. The campaign-launch index for Wevion mediabuyers.

Written By Salvatore Sinigaglia

Last updated About 4 hours ago

3 modes (Express / Pro / Bulk), audiences, creatives, validation, publish. The campaign-launch index for Wevion mediabuyers.

Launching ad campaigns with Wevion — complete guide

TL;DR: Wevion's Campaign Creator has 3 modes: Express (fast template-driven), Pro (full control + JSON spec), Bulk (multi-account at once). Compose audiences + creatives → validate → publish to Meta / Google / TikTok / Taboola / Snapchat / Outbrain (Bulk Launch handles one active platform at a time). This pillar indexes the full launch flow.

Table of contents

Campaign Creator overview (3 modes)

/campaign-creator/new. Pick mode by goal:

ModeWhen
ExpressTemplate-driven; fastest path; 80% of cases
ProFull JSON-spec control; complex configurations
Bulk LaunchMulti-account / multi-creative at scale

Express mode (quick launch)

Wizard-driven, 6 steps: platform → objective → audience → budget → creative → review (publish).

Templates accelerate common patterns (e-commerce prospecting, lead-gen retargeting, brand awareness).

Pro mode (full control)

Full JSON campaign spec. For:

  • Complex bid strategies
  • Custom placements
  • Advanced audience combinations
  • Non-template scenarios

Validation + preview before publish.

Bulk Launch (multi-account)

Grid UI: multiple campaigns × multiple accounts → published in one batch.

Audiences + targeting

Wevion supports:

  • Demographic targeting (age, gender, location)
  • Interest + behavior (Meta-specific)
  • Custom audiences (uploaded lists)
  • Lookalike audiences
  • Saved audience templates (reusable)
  • Cross-platform audience equivalents (where supported)

Creatives

Two sources:

  1. Upload directly in Campaign Creator
  2. Browse Creative Hub → pick existing or AI-generate (cc-116 creatives from Creative Hub)

Creative formats per platform:

  • Meta: single image, single video, carousel, catalog, flexible (dynamic)
  • Google: responsive display, search ads, YouTube
  • TikTok: Spark Ads, in-feed video
  • Taboola: native ad
  • Snapchat: Snap Ads, AR lenses

Validation + publish

Before publish:

  • Required fields check (objective, audience, creative, budget)
  • Platform-specific validation (minimum budget per platform — see rul-105 actions overview)
  • Preview rendering across placements

After publish: campaigns appear in am-101 Ads Manager for monitoring.

Troubleshoot

  • cc-125 launch troubleshooting
  • Common: missing required fields (PIXEL_REQUIRED_FOR_CONVERSION, URL_REQUIRED, BUDGET_TOO_LOW), platform validation failures, creative dimension/size errors (a too-small audience shows up as low delivery on the platform, not a Wevion error)

FAQ

Which mode for my first campaign?

Express. Easier learning curve, faster results.

Can I switch modes mid-campaign?

No — mode is set at creation. To migrate: duplicate campaign in target mode + adjust + publish.

Does Bulk Launch work cross-platform?

Yes — across Meta, Google, TikTok, Taboola, Snapchat, and Outbrain — but one platform at a time. The grid is scoped to an active platform; switch the active platform to fill and publish each platform's rows. Each row is a separate published campaign.

What's the minimum budget?

Platform-specific, enforced as BUDGET_TOO_LOW at pre-flight. Google campaign min ~$1. TikTok campaign min ~$50, adset min ~$20. Others (Meta, Snapchat, Taboola, Outbrain) min ~$2. See rul-105 actions overview.

Can I schedule a campaign?

Yes — campaigns can be scheduled to start at future date/time.

How do I A/B test?

Multiple campaign variants OR multiple ad sets within one campaign with different audiences / creatives. Wevion supports both patterns.

Saved audience / template reuse?

Yes — save audiences + templates for reuse across campaigns.

Next steps