Cross-account compare — 2 to 10 ad accounts side by side

Cross-account compare in Wevion puts 2 to 10 Meta ad accounts side by side: a metrics table and an overlay trend chart, with CSV export and filter presets.

Written By Salvatore Sinigaglia

Last updated 19 days ago

Cross-account compare in Wevion puts 2 to 10 Meta ad accounts side by side: a metrics table and an overlay trend chart, with CSV export and filter presets.

Cross-account compare — 2 to 10 ad accounts side by side

Cross-account compare at /analytics/compare-accounts puts 2 to 10 Meta ad accounts side by side. It shows a metrics table (spend, revenue, ROAS, CPA, CTR, CPC, CPM, impressions, clicks, conversions per account) and an overlay trend chart where you pick one metric and a granularity (day / week / month) to see each account as its own line. You can export the comparison to CSV, save filter presets, and share a comparison via the URL (selected accounts are stored in the account_ids query parameter). A mixed-currency warning appears when the selected accounts use different currencies.

Who is this for

Mediabuyers and admins managing multiple ad accounts — agencies comparing clients, or a brand comparing regional accounts — who need a direct A/B/C read rather than one account at a time.

Before you start

  • At least two connected, synced Meta ad accounts: cross-account compare is Meta-only and needs 2 to 10 accounts to produce a comparison. Connect and sync them first (meta-101 connect Meta).
  • A single display currency (recommended): if the accounts span currencies, pick one display currency to compare on a common basis, or read each in its native currency with care.
  • Data latency: figures reflect each account's last sync; give recent connections time to sync before comparing.
  • Access: the page lives at /analytics/compare-accounts, part of Analytics V2 (on by default).

What you see

Metrics table

Once you select at least two accounts, the table lists them side by side with one column per account and one row per metric: spend, revenue, ROAS, CPA, CTR, CPC, CPM, impressions, clicks and conversions.

Overlay trend chart

Below the table, an overlay chart draws each account as a separate line for a single chosen metric over time. Switch the metric (spend, ROAS, CPA, CTR, conversions, impressions, clicks or revenue) and the granularity (day, week or month) to reshape the chart.

Selecting and sharing

  • Account selector — pick 2 to 10 accounts. The maximum is 10 (one distinct colour per account).
  • Date range — set the comparison period.
  • Filter presets — save the current accounts, period and currency as a reusable preset and load it later.
  • Shareable URL — the selected accounts are written to the account_ids query parameter, so a link reproduces the same comparison.

Currency handling

You choose a display currency (or "account" to keep each account's native currency). When the selected accounts span more than one currency, Wevion shows a mixed-currency warning listing the currencies involved, so you interpret cross-account totals with care. For how conversion works, see exchange rates.

Export

When results are loaded, click Export CSV to download the comparison. The file has one column per account and one row per metric, with a header line recording the date range and currency.

How to compare accounts

  1. Open /analytics/compare-accounts (from the Analytics area, or the cross-account compare link).
  2. Use the account selector to pick 2 to 10 Meta accounts — each gets its own colour.
  3. Set the date range for the comparison period.
  4. Read the metrics table (spend, revenue, ROAS, CPA, CTR, CPC, CPM, impressions, clicks, conversions) side by side.
  5. In the overlay trend chart, pick a metric and a granularity (day / week / month) to see each account's line over time.
  6. Optionally Export CSV, save a filter preset, or share the URL (the account_ids parameter reproduces the selection).

Common issues

  • Empty state prompting for more accounts: fewer than two accounts are selected. Add at least two.
  • Mixed-currency warning: the selected accounts use different currencies. Set a single display currency, or interpret native-currency totals with care (exchange rates).
  • A non-Meta account is missing: cross-account compare supports Meta accounts only. Use the Advertising view per-account table for other platforms.
  • Can't add an 11th account: the maximum is 10 accounts (one colour each). Remove one to add another.

Best practices

Compare like with like

Comparing accounts in different currencies can mislead. Heed the mixed-currency warning, and set a single display currency when you want a true side-by-side.

Save presets for recurring reviews

If you compare the same accounts every week, save a filter preset so you don't rebuild the selection each time.

Use the overlay chart to spot divergence

Pick ROAS or CPA and switch to weekly granularity to see which account is trending apart from the others.

FAQ

How many accounts can I compare at once in Wevion?

Cross-account compare supports 2 to 10 Meta ad accounts at the same time. Each account gets its own colour in the metrics table and the overlay chart. Selecting fewer than two accounts shows an empty state prompting you to add more.

Which metrics can I compare across accounts?

The metrics table compares spend, revenue, ROAS, CPA, CTR, CPC, CPM, impressions, clicks and conversions per account. The overlay trend chart lets you plot one of spend, ROAS, CPA, CTR, conversions, impressions, clicks or revenue over time, at day, week or month granularity.

Why do I see a mixed-currency warning?

The warning appears when the ad accounts you selected use more than one currency. It lists the currencies involved so you know that cross-account comparisons may not be directly comparable. Set a single display currency to convert everything to one basis, or read each account in its native currency with care.

Can I share or reuse a comparison?

Yes. The selected accounts are stored in the page URL's account_ids parameter, so sharing the link reproduces the same comparison. You can also save the current accounts, period and currency as a filter preset and reload it later from the preset manager.