Wevion Market Intelligence: 5 tabs — AI market Report, Trend feed, News & articles, Google Trends, and Benchmarks (percentiles + CPM/CPC cost trend).

Market Intelligence — trends, news, Google Trends, benchmarks

Market Intelligence lives at /market-intelligence in Wevion. It has 5 tabs: Report (AI market report, daily or weekly), Trend feed (personalized market trends), News & articles, Google Trends (search-demand signals), and Benchmarks (industry percentiles plus a CPM/CPC cost-trend chart). It tracks trend feeds, news, benchmark movement, and search demand so media buyers can spot market shifts before they hit performance. Backed by apps/backend/src/routes/api/market-intelligence.route.ts and gated by the MARKET_INTELLIGENCE_ENABLED flag.

Who is this for

Media buyers and managers who want outside-in market context — what is trending, how their costs compare to the industry, and where search demand is moving — without leaving Wevion.

The 5 tabs

The page header carries a short description, and each tab keeps its own selection: Wevion remembers the last tab you opened per dimension.

Report tab

The Report tab renders the market intelligence report for your team. Two controls sit above it:

• Period switcher — Daily or Weekly.
• Date dropdown — pick an earlier report to review history.

The report is produced by Wevion's AI pipeline, so it can be marked ready, generating, empty, or failed, and it records which model produced it. When a source has no signal, the report shows a reason (for example "no market signal") instead of empty space. Read reports in detail in int-104 Intelligence reports.

Trend feed tab

The trend feed returns market trend items personalized for your team profile, ordered by a relevance score, each carrying a title, summary, optional source link, and an actionable insight. Items have read / unread state, and you can mark a trend as read.

Owners, admins, managers, and media buyers can also generate the trend feed on demand — Wevion runs trend discovery and stores deduplicated items. Reads are available to any role with view access.

News & articles tab

The News & articles tab surfaces market news and articles relevant to your industry and geography, drawn from the same market-intelligence backend.

Google Trends tab

Type a keyword and Wevion returns search-demand signals: a time series of interest, related queries, related topics, and (where available) average monthly searches and competition. The signal comes from one of two providers — Google Trends via SerpApi, or the Google Ads Keyword Planner — depending on what is available.

Wevion also runs a scope scan: it derives adjacent keywords from your account context (your base products and industry) and returns a trend signal for each seed, so you get demand context without guessing search terms.

Benchmarks tab

The Benchmarks tab has two parts:

• Benchmark gauge — industry benchmark rows for your industry, geography, and metric, exposed as percentiles: p25 / median / p75. Wevion can also compare your recent account performance against those percentiles and tell you where you sit.
• Cost-trend chart — a CPM / CPC trend series with seasonal annotations. The trend is classified as rising, falling, stable, or insufficient data so you can see auction-cost direction at a glance.

Availability and roles

• Route: /market-intelligence. When MARKET_INTELLIGENCE_ENABLED is off, the page shows a "coming soon" screen instead of the tabs.
• Reads (report, trends, news, benchmarks, Google Trends): available to roles with view access.
• Writes (generate trend feed): owner, admin, manager, media buyer.
• The daily server job also generates the market report automatically when the feature is enabled, so a fresh report is usually waiting for you.

FAQ

Where do I find Market Intelligence in Wevion?

Open /market-intelligence from the AI area of the Wevion sidebar. The page opens on five tabs — Report, Trend feed, News & articles, Google Trends, and Benchmarks. If your workspace has the feature turned off you will see a "coming soon" screen; otherwise the tabs load with your team's market data, personalized to your industry and geography.

How are Wevion's market trends personalized?

Wevion's Trend feed is personalized to your team profile — your industry and account context — and ranks items by a relevance score, not just recency. Each card carries a title, a short summary, an actionable insight, and often a source link. Trends have read and unread state, and owners, admins, managers, and media buyers can regenerate the feed on demand to pull fresh, deduplicated items.

What do the benchmark percentiles mean?

Wevion's Benchmarks tab reports industry figures as three percentiles: p25, median, and p75. The median is the typical value for your industry and geography, while p25 and p75 mark the lower and upper quarters. Wevion can compare your recent account metrics against these percentiles so you can see whether your CPM, CPC, or other costs are ahead of, in line with, or behind the market.

Which Google Trends provider does Wevion use?

Wevion draws search-demand signals from one of two sources — Google Trends via SerpApi, or the Google Ads Keyword Planner — and the response tells you which provider answered. You get a time series of interest plus related queries and topics, and where available, average monthly searches and competition. A scope scan also derives adjacent keywords from your account context automatically.

Why is my market Report empty?

A Wevion market report can be empty when there is not enough underlying signal for the selected period — for example no market signal or no spend data yet. Instead of a blank page, the Report tab shows a reason and the report status. Try switching between Daily and Weekly with the period switcher, or pick an earlier date from the dropdown to view a report that already has data.

Related

• int-102 Strategic Intelligence — turns performance and market signals into next moves
• int-103 Intelligence Hub — the combined daily briefing
• int-104 Intelligence reports — how reports, periods, and history work
• an-pillar Cross-channel analytics guide — measure your own performance

Last updated: 2026-07-02