End-to-end walk-through to launch your first campaign in Wevion. Express mode, pause-then-activate pattern.

Launch your first campaign — end-to-end walk-through

Open Campaign Creator at /campaign-creator/new, pick Express mode, fill 6 sections (platform, objective, budget, audience, creative, review), publish paused first, then activate. 5-10 minutes for your first one.

Who is this for

Anyone launching their first ad campaign in Wevion. We use Express mode here — guided, opinionated defaults. Pro mode is for power users who want full control over every field; you can switch later.

Before you start

You need:

• At least one ad platform connected with at least one ad account synced (see Connect your first ad platform)
• A working pixel if your objective is conversion-based (see Set up your first pixel)
• An ad creative ready: an image or video file (you can also generate one via Creative Hub — see Upload your first creative)
• Ad copy: 1 primary text (≤ 125 chars), 1 headline (≤ 40 chars), 1 description (≤ 30 chars), 1 call-to-action (CTA)
• A landing page URL with UTM parameters if you want to track in your own analytics

How to launch

Step 1: Open Campaign Creator

In the sidebar click Campaign Creator → New campaign, or jump to /campaign-creator/new. A multi-step form opens.

Step 2: Choose platform and ad account

Pick the ad platform (Meta, Google, TikTok, Taboola, Snapchat, or Outbrain) and the specific ad account from that platform. Only connected accounts appear in the dropdown.

Step 3: Choose your objective

Pick from the dropdown:

Most first launches start with Traffic (easiest to validate setup) or Sales (if e-commerce with pixel ready).

Step 4: Set the budget

Pick the budget type:

• CBO (Campaign Budget Optimization): one budget at campaign level, the platform distributes across ad sets
• ABO (Ad Set Budget Optimization): separate budget per ad set, you control distribution manually

For your first campaign use CBO. Pick daily budget (easier than lifetime for new campaigns) and enter an amount you're comfortable testing — €20-50/day is typical for learning.

Step 5: Define the audience

Express mode keeps this simple. Pick:

• Country/region: where the ad runs (multi-select allowed)
• Age range: default 18-65
• Gender: default all
• Interests (optional): 1-3 interest tags Meta/TikTok will use for targeting

For more advanced targeting (lookalikes, custom audiences, exclusions), switch to Pro mode after your first launch.

Step 6: Add the creative

Either:

• Upload now: drag-and-drop an image or video file (or paste a URL)
• Pick from Creative Hub: select an asset you've already uploaded
• Generate with AI: Wevion creates a creative from a text prompt (uses AI Credits)

Then fill in copy:

• Primary text (the long caption)
• Headline (short emphasis)
• Description (sub-headline, optional on some platforms)
• CTA button (Shop Now, Learn More, Sign Up, etc.)
• Destination URL (your landing page)

Wevion shows a live preview of how the ad looks on each placement (Feed, Stories, Reels) as you type. Verify the preview matches your intent.

Step 7: Review and publish

The review screen summarizes everything in one screen. Check:

• Platform + ad account
• Objective and budget
• Audience size estimate
• Creative preview
• Pixel and conversion event (for Sales/Leads)

Choose Publish as paused for your first launch. This sends everything to the ad platform but keeps the campaign in pause state — no money spent yet.

Click Publish. Wevion validates the inputs, queues the launch, talks to the native ad platform's API, creates the campaign + ad set + ad, and returns confirmation. Typical launch time: 30 seconds.

Step 8: Activate when ready

After Wevion confirms the campaign exists (you see it in Ads Manager at /ads-manager), open the campaign row and toggle Active. Money starts moving within minutes.

Pause-then-activate — why

Publishing as paused first is a safety pattern. If anything is wrong (typo in copy, wrong landing page, wrong currency), you can fix it before any budget burns. Activation is one click once you've sanity-checked.

What you'll see

After successful launch:

• Toast notification: "Campaign published to [platform]"
• The new campaign appears at the top of /ads-manager
• Status badge: Paused (green outline)
• A direct link to view the campaign in the native ad manager (for cross-checking)

After activation:

• Status badge turns Active (green solid)
• Within 15-30 minutes, the first impression numbers start showing in Ads Manager
• Within 1-3 hours, the dashboard KPI strip updates

Common issues

• "Validation error: missing field": Wevion lists exactly which field. Most often a missing pixel for Sales objectives or empty headline.
• "Audience too narrow": estimated reach < 1.000. Broaden country, age, or interests.
• Publish fails on platform side: usually a permission issue. Confirm your connected account has Advertiser-level access (not just Analyst).
• Activated but no impressions after 24h: check daily budget is competitive for your audience size; check the platform isn't reviewing your creative (creatives in review can sit for 4-24 hours).
• Wrong currency in budget: ad accounts have their own currencies. The dropdown reflects each ad account's currency, not your workspace default.

FAQ

How do I launch my first campaign in Wevion?

Open Campaign Creator at /campaign-creator/new, choose Express mode, and fill six sections: platform, objective, budget, audience, creative, and review. Publish the campaign paused first, then activate it from Ads Manager once you've checked everything. For a first launch this takes about 5-10 minutes with Wevion's guided, opinionated defaults.

Should I publish a campaign paused or active first?

Publish paused first — it's a safety pattern in Wevion. Publishing as paused sends the full campaign to the ad platform but keeps it in a pause state, so no money is spent. If anything is wrong (a typo in copy, wrong landing page, wrong currency), you fix it before budget burns. Activation is one click from the campaign row in Ads Manager.

Which objective should I pick for a first campaign?

Most first launches start with Traffic, which is easiest to validate your setup, or Sales if you run e-commerce and have a pixel ready. Campaign Creator also offers Awareness, Engagement, Leads, and App Promotion. Sales needs a pixel plus a product catalog, so Traffic is the simplest way to confirm your connection and creative work end to end.

Should I use CBO or ABO for my first campaign?

Use CBO (Campaign Budget Optimization) for your first campaign — one budget at campaign level, with the platform distributing across ad sets. Pick a daily budget rather than lifetime, since it's easier for new campaigns, and enter an amount you're comfortable testing. €20-50/day is typical for learning. ABO, where you set a budget per ad set, is better once you want manual control.

How long until I see data after launching in Wevion?

Publishing itself takes about 30 seconds while Wevion validates inputs and talks to the native platform's API. After you activate, the first impression numbers start appearing in Ads Manager within 15-30 minutes, and the dashboard KPI strip updates within 1-3 hours. If there are no impressions after 24 hours, check that your daily budget is competitive and the creative isn't still in review.

What's next

• Understanding your first data — what to look at after launch
• Set up your first automation rule so winners get scaled and losers get paused without your manual touch

Steps

1. In the sidebar click Campaign Creator → New campaign, or jump to /campaign-creator/new. A multi-step form opens.
2. Pick the ad platform (Meta, Google, TikTok, Taboola, Snapchat, or Outbrain) and the specific ad account from that platform. Only connected accounts appear in the dropdown.
3. Pick from the dropdown: | Objective | When to use it | |---|---| | Awareness | Brand reach, video views, no immediate action expected | | Traffic | Send people to a page; optimize for clicks | | Engagement | Boost likes, comments, messages | | Leads | Capture sign-ups via on-platform forms | | Sales | Drive purchases (needs pixel + product catalog) | | App Promotion | App installs or in-app events | Most first launches start with Traffic (easiest to validate setup) or Sales (if e-commerce with pixel ready).
4. Pick the budget type: CBO (Campaign Budget Optimization): one budget at campaign level, the platform distributes across ad sets ABO (Ad Set Budget Optimization): separate budget per ad set, you control distribution manually For your first campaign use CBO. Pick daily budget (easier than lifetime for new campaigns) and enter an amount you're comfortable testing — €20-50/day is typical for learning.
5. Express mode keeps this simple. Pick: Country/region: where the ad runs (multi-select allowed) Age range: default 18-65 Gender: default all Interests (optional): 1-3 interest tags Meta/TikTok will use for targeting For more advanced targeting (lookalikes, custom audiences, exclusions), switch to Pro mode after your first launch.
6. Either: Upload now: drag-and-drop an image or video file (or paste a URL) Pick from Creative Hub: select an asset you've already uploaded Generate with AI: Wevion creates a creative from a text prompt (uses AI Credits) Then fill in copy: Primary text (the long caption) Headline (short emphasis) Description (sub-headline, optional on some platforms) CTA button (Shop Now, Learn More, Sign Up, etc.) Destination URL (your landing page) Wevion shows a live preview of how the ad looks on each placement (Feed, Stories, Reels) as you type. Verify the preview matches your intent.
7. The review screen summarizes everything in one screen. Check: Platform + ad account Objective and budget Audience size estimate Creative preview Pixel and conversion event (for Sales/Leads) Choose Publish as paused for your first launch. This sends everything to the ad platform but keeps the campaign in pause state — no money spent yet. Click Publish. Wevion validates the inputs, queues the launch, talks to the native ad platform's API, creates the campaign + ad set + ad, and returns confirmation. Typical launch time: 30 seconds.
8. After Wevion confirms the campaign exists (you see it in Ads Manager at /ads-manager), open the campaign row and toggle Active. Money starts moving within minutes.

Last updated: 2026-05-17

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• Connect your first ad platform
• Set up your first pixel for tracking
• Understanding your first data — what to look at on day 1
• Upload your first creative to Creative Hub