Campaign Management
Create, manage, and optimize your ad campaigns. Express, Pro, and Bulk Launch modes.
- Campaign Creator overview — Express, Pro, BulkThree launch modes — Express (wizard, fast), Pro (full control, multi-adset), Bulk Launch (grid, at scale). Pick the right mode for the job.
- Launch a campaign with Express modeExpress mode — 6-step wizard: platform, objective, audience, budget, creative, review. Publishes active by default; toggle Launch as paused first.
- Launch a campaign with Pro modePro mode — full editor with structure tree, configuration area, preview panel, keyboard shortcuts. Multi-adset and multi-ad in one campaign.
- Bulk Launch overview — grid interfaceBulk Launch at /launch — spreadsheet grid for many campaigns at once. Async via SQS worker. Status polling. Multi-account + multi-platform.
- Bulk Launch across multiple ad accountsBulk Launch where each row targets a different ad account. Agency use cases. Per-account customization within shared template.
- Campaign objectives — which to choosePer platform: Meta has 6 outcome objectives, Google has 7 campaign types. Pick based on funnel stage + conversion goal.
- Budget — CBO vs ABOCBO = single campaign budget, platform distributes across adsets. ABO = separate per-adset budget. Trade-offs depend on adset count + control needs.
- Daily vs lifetime budgetDaily = N per day, no end date enforced. Lifetime = total over duration with dayparting support. Pick based on duration + control needs.
- Audience targeting — countries, age, interestsGeo (countries/cities/regions/radius), demographics (age/gender), interests, custom audiences. DSA fields for EU.
- Lookalike audiencesLookalike = platform-built audience resembling your source. Wevion uses lookalikes created on Meta/Google. Source size 100+ minimum.
- Retargeting audiencesRetargeting = re-engage users who interacted. Pixel-driven custom audiences. Best for warm mid-bottom funnel.
- Audience Saturation AI — what it tells youWevion's Audience Saturation AI analyzes overlap + frequency + creative fatigue across campaigns. Surfaces in Wavo with actionable recommendations.
- Creative — imagesImage creative specs per platform — aspect ratios (1:1, 9:16, 1.91:1), formats (JPG/PNG/WebP), 30MB max. Source from Creative Hub or upload.
- Creative — videosVideo creative specs per platform — MP4/MOV, aspect ratio per placement, Wevion accepts up to 4 GB. Captions strongly recommended for sound-off viewing.
- Ad copy — headlines, primary text, CTAPer platform char limits and CTA enum. Meta 125/40/30; Google Search RSA 30/90; TikTok 100. Test 3-5 variations per ad set.
- UTM Builder — attribution trackingWevion auto-appends UTM parameters to destination URLs. Customize per campaign in creative step. Cross-platform analytics + commerce attribution.
- Campaign templates — save and reuseSave the current campaign as a template. Reuse it in any mode. Captures objective + budget + audience + creative slots + UTMs.
- Publish paused vs activeWevion publishes active by default. Turn on Launch as paused for the safety pattern — catch typos, wrong landing pages, creative issues before money burns.
- EU compliance — DSA fields and special ad categoriesDSA fields required for EU targeting. Special Ad Categories (CREDIT/EMPLOYMENT/HOUSING/SOCIAL_ISSUES) restrict targeting. Wevion validates pre-flight.
- Common publishing errors explainedTop 10 publishing errors with cause + fix. Pre-flight via /campaign-drafts/:id/preflight catches most before publish.
- Flex ads explainedFlex Ads = Meta's dynamic format that combines creative variations per user impression. Set up 3+ images/videos + 5+ copy variations.
- Launch across multiple ad platforms at onceBulk Launch supports cross-platform rows (Meta + Google + TikTok in one grid). Per-row platform inferred from account_id. Platform-specific fields surface.
- Launch history and auditEvery launch logged in audit log + Ads Manager History tab. Bulk Launch status per row at /bulk-launch/status/batch.
- Troubleshooting campaign publishingTop 10 post-publish issues — stuck in progress, campaign not on platform, ad rejected, delivery issues, currency mismatch, with fixes.
- Launching ad campaigns with Wevion — complete guide3 modes (Express / Pro / Bulk), audiences, creatives, validation, publish. The campaign-launch index for Wevion mediabuyers.
- Use Creative Hub files in Campaign CreatorPick assets from Creative Hub in Campaign Creator's creative step. Reference (not duplicate). Updates propagate until publish.
- Launch templates — share, export and importSave Bulk Launch rows as launch templates, share them with teammates, duplicate them, and move them between workspaces via a JSON export/import envelope.
- Audience Hub — saved audiences, lookalikes and overlapAudience Hub is Wevion's /audience-hub workspace to sync, create and compare Meta, Google and TikTok audiences, build lookalikes and check overlap.