Ad row → action menu → Edit creative. Replace image/video, change copy, change CTA. Caveat: triggers platform review + learning reset.

Edit creatives

Ad row → action → Edit creative opens the Campaign Creator Pro editor (/campaign-creator/edit/:adId?mode=pro) — there is no inline modal/drawer in Ads Manager and no right-click menu. In the editor, replace image/video, change copy, CTA, or destination URL, then publish. Caveat: any creative change sends the ad back to platform review (4-24h) AND resets the ad's learning. Often better: create a NEW ad with new creative (preserves old's data for comparison).

Who is this for

Mediabuyers refreshing fatigued creative. Anyone fixing a typo in ad copy. Updating destination URL after landing page redesign.

When to edit vs create new

Default: when in doubt, create new ad. Preserves old's performance for analysis + isolates impact of the new creative.

How to edit a creative

Step 1: Find the ad

Drill into the ad set, find the specific ad.

Step 2: Action → Edit creative

Use the ad row's action (⋮) → Edit creative. Wevion navigates to the Campaign Creator Pro editor for that ad (no inline modal/drawer, no right-click menu).

Step 3: Modify fields (in the Pro editor)

• Creative: upload new OR pick from Creative Hub OR generate with AI
• Primary text: edit
• Headline: edit
• Description: edit
• CTA: change from dropdown
• Destination URL: change

Live preview updates as you edit.

Step 4: Publish

Publish the change from the Pro editor. It applies to the ad on the platform.

Step 5: Platform review

If you changed the creative (image/video) or significantly changed copy: ad goes to platform review (4-24h typical).

During review:

• Ad status: "In Review"
• Ad doesn't deliver
• Wait for platform's decision (approved or rejected)
• If approved: resumes delivery
• If rejected: see error reason; fix + resubmit

Step 6: Learning reset

Even if approved: the ad's learning resets. Algorithm starts from scratch (~3-7 days to stabilize).

What triggers review

Better: create a new ad instead

For most creative changes, the better workflow is:

1. Add new ad in same ad set with the new creative (see am-109)
2. Pause old ad (preserve its data + history)
3. Let new ad run alongside other ads in the set
4. Compare: new ad's performance vs old (paused) baseline

Benefits:

• Old ad's data preserved for analysis (vs lost on edit)
• Cleaner A/B testing (run side-by-side if old still active)
• Easier to revert (just unpause old) if new underperforms

Cross-platform considerations

Plan for the review window when changing creative.

Bulk edit creative

You can't truly bulk-edit creatives (each ad has unique creative). What you can do:

• Bulk add new ads to multiple ad sets via Bulk Launch
• Then bulk-pause the old ads via am-105 bulk actions

This is the agency-scale workflow for creative refresh waves.

Async via SQS worker

Verified apps/backend/src/sqs/workers/edit/. Edit jobs queued, processed in order. Status visible per-row.

RBAC + audit

Mediabuyer+ to edit.

What you'll see

During edit (in the Campaign Creator Pro editor):

• The ad's current creative + copy, pre-filled
• Live preview updates as you change fields
• Publish to apply the change
• Status: "Updating..." → "In Review" → "Active" (or "Rejected" if denied)

Common issues

• "Edit blocked: special category restriction": changes can't introduce restricted content (housing/credit/employment/politics).
• "Image upload fails — wrong aspect": same constraints as Campaign Creator. Re-crop.
• "Ad rejected after edit": platform's policy violation in new creative or copy. Read rejection reason; fix.
• "Edit reverted after 5 min": platform rejected the change (silently in some cases). Check status.
• "Cannot edit ad in archived campaign": archived = read-only. Restore campaign first OR create new ad in new campaign.

Best practices

Default to new ad over edit

Per "create new" reasoning above. Edits should be exception (typo fix, URL update), not the default.

Schedule edits for low-traffic windows

If you must edit a high-spend ad: do it during low-traffic window (night/weekend) so the re-review window has less missed delivery impact.

Pre-approve creative variations in Creative Hub

Upload multiple variants to Hub up-front. Then "edit" by picking a different Hub asset (still triggers review but the variant is pre-approved-quality).

Document the change

For substantive edits: note WHY + when (post-rejection fix, A/B test variant, etc.) in audit log notes if supported.

FAQ

How do I edit an ad's creative in Wevion?

In Ads Manager, drill into the ad set, find the ad, and use the row's action (⋮) → Edit creative. Wevion opens the Campaign Creator Pro editor (not an inline modal, and there's no right-click menu) where you can replace the image or video, edit the primary text, headline, and description, change the CTA, or update the destination URL, with a live preview. Publish to apply.

Does editing a creative send the ad back to platform review?

Usually yes. Swapping an image or video, making a substantive copy change, or changing the CTA sends the ad to platform review, typically 4-24 hours, during which the ad shows "In Review" and doesn't deliver. A UTM-only change does not trigger review because URL parameters aren't the actual link. Minor typo fixes may skip re-review.

Will editing a creative reset the ad's learning?

Yes. Even if the platform approves the edited creative, the ad's learning resets and the algorithm starts from scratch, taking roughly 3-7 days to stabilize. That's why Wevion recommends, for most creative changes, adding a new ad with the new creative and pausing the old one to preserve its data.

Why does Wevion suggest creating a new ad instead of editing?

Because creating a new ad preserves the old ad's performance data for analysis, enables cleaner side-by-side A/B testing, and makes reverting easy — you just unpause the old ad if the new one underperforms. Editing, by contrast, loses the old data and forces both a review window and a learning reset. Edits should be the exception, like a typo or URL fix.

FAQ

How do I edit an ad's creative in Wevion?

In Ads Manager, drill into the ad set, find the ad, and use the row's action (⋮) → Edit creative. Wevion opens the Campaign Creator Pro editor (not an inline modal, and there's no right-click menu) where you can replace the image or video, edit the primary text, headline, and description, change the CTA, or update the destination URL, with a live preview. Publish to apply.

Does editing a creative send the ad back to platform review?

Usually yes. Swapping an image or video, making a substantive copy change, or changing the CTA sends the ad to platform review, typically 4-24 hours, during which the ad shows "In Review" and doesn't deliver. A UTM-only change does not trigger review because URL parameters aren't the actual link. Minor typo fixes may skip re-review.

Will editing a creative reset the ad's learning?

Yes. Even if the platform approves the edited creative, the ad's learning resets and the algorithm starts from scratch, taking roughly 3-7 days to stabilize. That's why Wevion recommends, for most creative changes, adding a new ad with the new creative and pausing the old one to preserve its data.

Why does Wevion suggest creating a new ad instead of editing?

Because creating a new ad preserves the old ad's performance data for analysis, enables cleaner side-by-side A/B testing, and makes reverting easy — you just unpause the old ad if the new one underperforms. Editing, by contrast, loses the old data and forces both a review window and a learning reset. Edits should be the exception, like a typo or URL fix.

Last updated: 2026-05-17

Related articles

• Create an ad directly from Ads Manager
• Creative — images