Proactive suggestions from Wavo
Wavo scans your accounts and surfaces proactive suggestions by priority and scope. Review, approve, reject or open the deep link on AI Suggestions.
Written By Salvatore Sinigaglia
Last updated About 1 hour ago
Wavo scans your accounts and surfaces proactive suggestions by priority and scope. Review, approve, reject or open the deep link on AI Suggestions.
Proactive suggestions from Wavo
Wavo does not only answer when asked. On a schedule it scans your accounts, campaigns and recent signals and surfaces proactive suggestions — prioritized, scoped recommendations you can review, approve, reject, or act on via a deep link. They live on the AI Suggestions page, with an unread badge on the Wavo button and a widget on the dashboard.
Who is this for
Media buyers and team leads who want Wavo to flag anomalies, opportunities and missing automations without having to ask. Requires the AI-native experience to be enabled.
Where suggestions appear
Proactive suggestions show up in three places:
- AI Suggestions page (
/ai-suggestions, under the AI section) — the full list plus a benchmark block. - Dashboard widget — a compact list of recent suggestions on the home dashboard.
- Wavo button badge — an unread counter (capped at "9+") on the AI button in the top header.
Anatomy of a suggestion
Each suggestion card shows:
Opening Details also reveals Wavo's reasoning for the suggestion, and marks it as seen.
Priority and severity
Priority is derived from an internal score: 90+ is critical, 75+ is high, 40+ is medium, below that is low. Critical items (and urgent anomalies) are escalated as a notification, so genuinely time-sensitive issues do not sit unseen in the list.
Scope
Suggestions are tagged by scope so you can filter them. The scope filters available on the page are: campaign, ad set, tracker, strategic, billing, credits.
Acting on a suggestion
Depending on the suggestion type, the card offers different actions:
- Details — opens the full explanation and reasoning; marks the item seen.
- Reject — dismisses it (you can attach an optional reason).
- Approve — for executable suggestions, this dispatches the action; the job is queued and you see an "action queued" confirmation.
- Deep-link buttons — for navigation-only suggestions, Wavo shows a shortcut instead of Approve:
- Create rule — opens the rule builder pre-filled from a suggested template.
- Go — opens the relevant page via a deep link.
Navigation-only suggestions (for example "suggest a new automation rule" or "try this feature") never execute on their own — they point you to the right screen so you stay in control.
Regenerating suggestions on demand
Owners, admins, managers and super admins see a Generate button. It queues a fresh analysis for the current team; because the job runs in the background, the list updates by polling rather than blocking. Generation is rate-limited (a few runs per minute) to avoid overload.
When there is nothing new, the empty state explains why — for example "last run found no new signals" or "candidates were deduplicated" — with a relative timestamp of the last run.
How generation works
On a recurring schedule (every four hours) Wavo enqueues a proactive-suggestion job per active team. Each job looks at roughly the last three days of account, campaign and signal data and produces at most five useful, actionable, deduplicated suggestions for the team. A 24-hour dedup guard prevents the same finding from being raised repeatedly, and stale suggestions expire automatically.
Suggestions are team-scoped, and what each person sees also depends on their role. Super admins and admins working outside a specific team context are prompted to pick a team scope before the list loads.
Who can do what
- Viewing / reviewing (details, approve, reject, mark seen) is available to owner, admin, manager, media buyer and finance roles.
- Generating a fresh batch is limited to owner, admin, manager and super admin.
Relationship to actions and limits
Approving an executable suggestion runs through the same machinery as any Wavo action, so your Wavo Limits & Autonomy settings still govern what can run and whether a human must confirm. Approving is your explicit go-ahead; the guardrails decide how far that go-ahead reaches. See Actions Wavo takes.
Strategic-scoped suggestions connect to the same analysis that powers Strategic Intelligence — channel mix, saturation and seasonal signals — so a suggestion may nudge you toward a deeper strategic report.
FAQ
Where do I find Wavo's proactive suggestions?
They live on the AI Suggestions page under the AI section (/ai-suggestions). You will also see a compact list in the dashboard widget and an unread counter badge on the Wavo AI button in the top header. The page shows each suggestion with its title, summary, priority and scope, and lets you open details, approve, reject, or follow a deep link.
How often does Wavo create new suggestions?
Wavo runs a proactive analysis every four hours for each active team, looking at roughly the last three days of account, campaign and signal data. Each run produces at most five deduplicated, actionable suggestions, and stale ones expire automatically. Owners, admins, managers and super admins can also trigger a fresh run manually with the Generate button, which processes in the background.
What is the difference between Approve and the Create rule / Go buttons?
Approve is for executable suggestions: it dispatches the action and queues the job. Create rule and Go appear on navigation-only suggestions — they do not execute anything, they open the rule builder pre-filled from a template or navigate to the relevant page. This split keeps you in control: nudges guide you to a screen, while actionable items run only after you approve them.
Do approved suggestions bypass my team's guardrails?
No. Approving an executable suggestion runs through the same action pipeline as any other Wavo action, so your Wavo Limits & Autonomy settings — kill switch, per-role toggles, spend caps and protected entities — still apply. Approval is your explicit consent to proceed; the guardrails still determine what actually executes and whether extra confirmation is required.
Why do I need to select a team before I see suggestions?
Proactive suggestions are team-scoped. If you are a super admin or admin browsing without a specific team context, the AI Suggestions page asks you to choose a team scope first, because suggestions are generated and stored per team. Once a team scope is active, the list, the counters and the Generate action all operate on that team's data.
FAQ
Where do I find Wavo's proactive suggestions?
They live on the AI Suggestions page under the AI section (/ai-suggestions). You will also see a compact list in the dashboard widget and an unread counter badge on the Wavo AI button in the top header. The page shows each suggestion with its title, summary, priority and scope, and lets you open details, approve, reject, or follow a deep link.
How often does Wavo create new suggestions?
Wavo runs a proactive analysis every four hours for each active team, looking at roughly the last three days of account, campaign and signal data. Each run produces at most five deduplicated, actionable suggestions, and stale ones expire automatically. Owners, admins, managers and super admins can also trigger a fresh run manually with the Generate button, which processes in the background.
What is the difference between Approve and the Create rule / Go buttons?
Approve is for executable suggestions: it dispatches the action and queues the job. Create rule and Go appear on navigation-only suggestions — they do not execute anything, they open the rule builder pre-filled from a template or navigate to the relevant page. This split keeps you in control: nudges guide you to a screen, while actionable items run only after you approve them.
Do approved suggestions bypass my team's guardrails?
No. Approving an executable suggestion runs through the same action pipeline as any other Wavo action, so your Wavo Limits & Autonomy settings — kill switch, per-role toggles, spend caps and protected entities — still apply. Approval is your explicit consent to proceed; the guardrails still determine what actually executes and whether extra confirmation is required.
Why do I need to select a team before I see suggestions?
Proactive suggestions are team-scoped. If you are a super admin or admin browsing without a specific team context, the AI Suggestions page asks you to choose a team scope first, because suggestions are generated and stored per team. Once a team scope is active, the list, the counters and the Generate action all operate on that team's data.
Steps
- AI Suggestions page (/ai-suggestions, under the AI section) — the full list plus a benchmark block.
- Dashboard widget — a compact list of recent suggestions on the home dashboard.
- Wavo button badge — an unread counter (capped at "9+") on the AI button in the top header.
Last updated: 2026-07-02