Ads Manager & Reports
Your control center for monitoring, filtering, bulk actions, and exporting campaign performance.
- Ads Manager overview — your control centerAds Manager at /ads-manager — campaign hierarchy view, filters, bulk actions, drill-down. Daily monitoring + management hub for mediabuyers.
- Filtering and sorting your dataFilter by account, platform, status, date, metric thresholds. Save filter views for reuse. Multi-column sort. Search by name.
- Campaign metrics explainedPer-column metrics: Spend, Impressions, Clicks, CTR, CPC, CPM, Conversions, ROAS, CPA, Frequency. Per-platform variants + attribution caveats.
- Drill-down from campaign to ad set to adClick campaign to expand into ad sets, click ad set to expand into ads. Per-level metrics + actions. Identify which adset or ad is driving issue.
- Bulk actions — pause, resume, edit budgetSelect multiple rows → toolbar actions: pause / resume / archive / edit budget / edit bid / delete. Async via SQS workers. Confirm before destructive.
- Duplicate campaigns, ad sets, adsRow action (⋮) → Duplicate. Creates a copy on the ad platform (Meta uses a full duplicate dialog; other platforms do a quick paused clone).
- Bulk duplicationSelect multiple → bulk Duplicate. Creates N drafts. Customize each variant before publish via Bulk Launch grid OR per-draft Pro mode.
- Naming conventions — best practicesNaming convention: [Client]_[Type]_[Audience]_[Geo]_[YYYYMM]_[Version]. Speeds filtering, reporting, audit. Codify in templates.
- Create an ad directly from Ads ManagerRight-click ad set → Add ad → inline creative + copy + CTA + URL. Skip full Campaign Creator. Good for variant or refresh.
- Edit ad set budgetRight-click ad set → Edit budget OR double-click cell. Async via SQS edit worker. Effect within 5-10 min. Avoid > 20% daily change (learning reset).
- Edit targeting after launchAd set → action menu → Edit targeting. Modify countries, age, interests, audiences. Caveat: large changes trigger learning reset.
- Edit creativesAd row → action menu → Edit creative. Replace image/video, change copy, change CTA. Caveat: triggers platform review + learning reset.
- Understanding campaign statuses8 statuses: Active, Paused, Archived, Deleted, In Review, Rejected, Limited, Pending Approval. Per-platform variations. Action menu varies.
- Pause and resume a campaignToggle status: row toggle or action menu. Async via SQS toggle worker. Effect within 1-2 min. Paused > 7 days = Meta learning reset on resume.
- Archive vs deleteArchive = hide from default view, preserve data. Delete = soft delete (may permanently remove on platform). Archive reversible; delete harder.
- Export reports to CSV/reports → pick level + date + columns → Export CSV. Runs async; the finished file appears in the in-app Download Center. Campaign-level, UTF-8.
- Export reports to PDF/reports → Export → PDF. Runs async; download from the in-app Download Center. Formatted report with branding, charts, summary tables. Templates supported.
- Schedule recurring reportsSchedule recurring reports: template + cadence (daily/weekly/monthly) + delivery time + recipients. Wevion auto-emails them.
- Date ranges, timezones, currencyDate picker, timezone (workspace default), currency (workspace default with FX conversion). Late attribution caveat 24-72h.
- Compare against previous periodDate picker → Compare to → previous period (same days last week / month / year / custom). Metrics show delta. WoW / MoM / YoY analysis.
- Postback vs Meta conversions — which to trustTwo sources: Meta-reported (pixel+CAPI) vs Postback (S2S). Often disagree 5-20%. Meta for bidding signals; postback for business reporting.
- Ads Manager troubleshootingTop 10 Ads Manager issues — stale data, empty filter, bulk stuck, edit not propagating, currency mismatch, mobile actions missing, with fixes.
- Ads Manager & reports — complete guideAds Manager overview, drill-down, bulk actions, edits, reports CSV/PDF + scheduled, attribution caveats. Mediabuyer ops index.