Market & Strategic Intelligence — complete guide

Wevion Intelligence index: the Intelligence Hub daily briefing, Market Intelligence (trends, news, benchmarks), and Strategic Intelligence (channel mix).

Written By Salvatore Sinigaglia

Last updated About 15 hours ago

Wevion Intelligence index: the Intelligence Hub daily briefing, Market Intelligence (trends, news, benchmarks), and Strategic Intelligence (channel mix).

Market & Strategic Intelligence — complete guide

TL;DR: Wevion's Intelligence suite turns account, market, and audience signals into operator-ready next moves. The Intelligence Hub (/intelligence) is the daily/weekly combined briefing. Market Intelligence (/market-intelligence, 5 tabs) tracks trends, news, Google Trends, and benchmarks. Strategic Intelligence (/strategic-intelligence, 4 tabs) turns performance into channel-mix, saturation, and seasonal moves. All pages read from one report engine (daily/weekly periods, history, read state, per-language translation). Start with the Hub, then drill into Market and Strategic.

Table of contents

What is Intelligence

The Intelligence suite is a set of AI-generated briefings that surface market shifts and strategic opportunities before they hit performance. It combines external market signals (trends, news, search demand, benchmarks) with internal account signals (channel mix, audience pressure, budget pacing) and prioritizes them by urgency.

The suite spans three surfaces — a combined Hub, a market-facing view, and a strategy-facing view — all backed by the same report engine.

Intelligence Hub

The Intelligence Hub lives at /intelligence. It is a daily or weekly briefing that merges market and strategic signals into one summary, prioritized by urgency into horizons (Now / This week / Next 30 days / Strategic). Availability depends on your plan and workspace settings.

Market Intelligence

Market Intelligence lives at /market-intelligence and has 5 tabs: Report (AI market report, daily or weekly), Trend feed (personalized market trends), News & articles, Google Trends (search-demand signals), and Benchmarks (industry percentiles plus a CPM/CPC cost-trend chart). Availability depends on your plan and workspace settings.

Strategic Intelligence

Strategic Intelligence lives at /strategic-intelligence and has 4 tabs: Report (AI strategic report), Channel mix (current allocation vs suggested budget shifts), Audience saturation (adset fatigue signals), and Seasonal (upcoming events plus a budget advisor). It's part of AI Native, which is on by default.

How reports work

Every Intelligence page reads from one report engine. Reports come in two periods — daily and weekly — across the Market, Strategic, and combined Hub dimensions. Each report has a status (ready, generating, empty, failed), tracks read / unread state with per-dimension unread counts, keeps history by date, and can be translated per language on demand. It's part of AI Native.

FAQ

Where do I start with Wevion Intelligence?

Start with the Intelligence Hub at /intelligence — it is the combined daily or weekly briefing that merges market and strategic signals into one prioritized summary. From there, drill into Market Intelligence for external trends and benchmarks, or Strategic Intelligence for channel-mix, saturation, and seasonal moves.

What is the difference between Market and Strategic Intelligence?

Market Intelligence focuses on external signals — trends, news, Google Trends search demand, and industry benchmarks — so you can spot market shifts. Strategic Intelligence focuses on your own account — channel mix reallocation, audience saturation, and seasonal budget timing — so you can decide your next moves.

Are Intelligence reports daily or weekly?

Both. The report engine produces daily and weekly reports across the Market, Strategic, and combined Hub dimensions. Each report tracks its own status, read/unread state, and history by date, and can be translated per language on demand.

Why is an Intelligence page empty or unavailable?

Intelligence surfaces roll out per workspace. The Hub and Market Intelligence are each enabled per workspace (they show a "coming soon" screen when they aren't), while Strategic Intelligence and reports are part of Wevion's AI-native features and available by default. An empty report can also mean the report status is "empty" or "generating" for the selected period.

Next steps