Backlog
35Under consideration
Multi-Metric Compound Rule Conditions
Allow rules to evaluate multiple metrics simultaneously with AND/OR logic (e.g., CPA > 0 AND spend > 00 AND impressions > 10,000). Support nested condition groups for complex scenarios. Single-metric rules cause false triggers. A high CPA on of spend is noise, not signal. Compound conditions let us build rules that only fire when it actually matters.
Cross-Campaign Rule Comparisons
Create rules that compare performance between campaigns — e.g., pause Campaign B if Campaign A's CPA is 30% lower. Enable competitive resource allocation between campaigns automatically. We often run parallel tests where the winner should absorb the loser's budget. Making this automatic instead of manual would optimize spend in real-time.
Weather-Triggered Campaign Rules
Integrate weather data to trigger rule actions based on conditions like temperature, precipitation, or UV index in target locations. Enable use cases like boosting ice cream ads in heatwaves or umbrella ads during rain. Weather dramatically affects purchase behavior for many verticals (apparel, food, outdoor activities, travel). Automating weather-responsive campaigns would be a unique competitive advantage.
Shared Dashboard Library for Teams
Let users create custom dashboards and share them with team members or clients. Support different permission levels (view-only, edit, admin) and the ability to duplicate and customize shared dashboards. Every account manager builds their own dashboard from scratch. A shared library of proven dashboard layouts would standardize reporting and save hours of setup time.
Client Portal with Limited Visibility
Provide a separate client-facing portal where they can view approved dashboards, reports, and campaign status without accessing internal tools or settings. Customize which metrics and data each client can see. Clients want visibility but we can't give them full platform access. A dedicated portal would satisfy their need for transparency while keeping our operations private.
Role-Based Default Views per Workspace
Configure default dashboard views based on user roles — finance sees spend and ROAS, media buyers see campaign details, managers see team performance. Each role gets an optimized landing page. Different team members need different information density. A finance person doesn't need ad-level data, and a media buyer doesn't need invoicing details cluttering their view.
Task Assignment and Follow-Up System
Create and assign tasks to team members directly from campaign context — 'refresh creatives for Campaign X by Friday' or 'review audience overlap for Client Y'. Track completion status and send reminders. Campaign management tasks currently live in Asana/Notion separately from the ad platform. Integrating task management where the work happens would reduce context switching and dropped balls.
Team Performance Leaderboard
Show a team leaderboard comparing media buyers' performance across key metrics — average CPA improvement, campaigns managed, budget under management, and client satisfaction scores. Use it for coaching, not punishment. Managers need visibility into individual contributor performance to identify coaching opportunities and recognize top performers. Currently this requires manual spreadsheet analysis.
Client Invoicing and Markup Management
Generate professional invoices for clients that include ad spend plus agency markup or management fees. Support configurable markup structures (percentage, flat fee, or tiered) and automatic monthly billing. We currently track markups in spreadsheets and send invoices through separate accounting software. Unifying this in Wevion would eliminate reconciliation headaches and billing errors.
Multi-Currency Support for Global Accounts
Display costs and budgets in multiple currencies with automatic exchange rate conversion. Let users set their preferred display currency and lock exchange rates for reporting period consistency. Our European clients have ad accounts in EUR but report in GBP. The constant currency conversion is a source of errors and confusion that proper multi-currency support would eliminate.
Next up
94Committed and queued
Multi-Currency Portfolio Manager
Manage advertising budgets across platforms and currencies in a unified portfolio view. Automatic FX conversion, hedge tracking, and spend reconciliation against invoices across 7+ platforms. Features: Portfolio view: total budget → platform allocation → currency breakdown Real-time FX conversion (already have ECB rates) Invoice reconciliation: platform-reported spend vs actual invoiced amount Currency impact analysis: "Your EUR campaigns cost 3% more this month due to FX" Budget alerts per currency zone Impact: International agencies billing in EUR but spending in USD, GBP, BRL, JPY need centralized currency management.
Wevion Shield — UTM Validation
Scansione automatica di tutti gli ad attivi per UTM mancanti, malformati o incoerenti. Alert prima che il budget venga speso su ad con tracking rotto. Template di validazione configurabili per team. Impatto: UTM rotti = dati di tracking inutili. Keitaro non può matchare conversioni se gli UTM sono sbagliati. Catch the problem before you spend.
Wevion Shield — Landing Page Monitor
Monitoraggio automatico di tutti gli URL delle landing page negli ad attivi. Rileva errori 404, tempi di caricamento lenti, problemi SSL e domini scaduti. Auto-pause opzionale quando vengono trovati problemi critici. Impatto: Smetti di sprecare budget su ad che inviano traffico a pagine rotte. Le agenzie che gestiscono 50+ campagne non possono controllare manualmente ogni URL.
Wevion Shield — Pixel Health Check
Verifica automatica che il pixel Meta funzioni correttamente su tutte le landing page attive. Monitora Event Match Quality (EMQ), rileva inattività del pixel (nessun evento per 24h), e alert quando la qualità scende sotto una soglia configurabile. Impatto: Un pixel rotto = conversioni perse e Advantage+ che perde efficacia. Rileva il problema prima che bruci budget.
Wevion Shield — Auto-Pause Protection
Pausa automatica degli ad quando vengono rilevati problemi critici: landing page down, pixel inattivo, spend anomalo, policy rejection. Configurabile per account con soglie personalizzate e whitelist. Impatto: Protegge budget 24/7 senza intervento umano. Una landing page down su un account da $10K/giorno = $10K bruciati prima che qualcuno se ne accorga.
Wevion Shield — Disapproved Ad Detection
Alert istantaneo quando Meta rifiuta un ad, con motivo del rifiuto, link alla policy violata e suggerimento per il fix. Tracking delle rejection rate per account e per media buyer. Impatto: Gli affiliati con account che rischiano ban hanno bisogno di sapere subito quando un ad viene rifiutato. Ogni minuto conta per evitare escalation.
Wevion Shield — Budget Overspend Guard
Guardrail in tempo reale sul budget: cap giornaliero/settimanale per account, alert quando lo spend supera una soglia, auto-pause opzionale. Previene spese accidentali da errori di configurazione budget. Impatto: Un budget impostato male (€1000/giorno invece di €100/giorno) può costare migliaia in poche ore. Il guard blocca prima che sia troppo tardi.
Creative Side-by-Side Comparison
Confronta 2-4 creative fianco a fianco con metriche sovrapposte: spend, CTR, CPA, ROAS, frequency, conversioni. Grafico temporale per vedere come le performance divergono nel tempo. Impatto: "Quale creative funziona meglio?" — rispondi in 3 secondi invece di esportare dati e fare confronti manuali su Excel.
Creative Element Analysis
Breakdown delle performance per elemento creativo: formato (immagine vs video vs carousel), aspect ratio (1:1, 4:5, 9:16), lunghezza headline, tipo di CTA, presenza di testo nell'immagine. Identifica pattern vincenti. Impatto: Non indovinare cosa funziona — i dati ti dicono se i video 9:16 battono le immagini 1:1, se le headline corte convertono meglio delle lunghe.
Creative Winner & Loser Badges
Sistema automatico di badge per ogni creative basato su performance trend: Winner (top performer stabile), Scaling (in crescita), New (dati insufficienti), Fatigued (in declino), Loser (sotto soglia). Configurabile per account. Impatto: A colpo d'occhio sai cosa scalare, cosa killare e cosa testare. Zero analisi manuale.
In Progress
9Actively being built
UTM Builder & Templates
Template UTM riutilizzabili con variabili dinamiche: utmsource=meta&utmcampaign={{campaignname}}&utmcontent={{ad_id}}. Applicato automaticamente ai nuovi ad. Garantisce UTM consistenti su tutto l'account. Impatto: UTM consistenti = tracking accurato = Keitaro matching migliore = ROAS reale più preciso. Chain di valore enorme per il costo minimo.
Creative Fatigue Detection & Alerts
Rilevamento automatico quando una creative mostra segni di fatigue: CTR in declino per 3+ giorni, frequency in aumento, CPA in crescita. Badge "Fatigued" visibile nei report + alert via Telegram/email. Impatto: La creative fatigue è il killer #1 delle performance. Rilevala automaticamente invece di scoprirla dopo aver speso troppo.
Creative Performance Gallery
Vista a griglia dedicata per tutte le creative con thumbnail, metriche overlay (spend, CTR, CPA, ROAS), filtri per account/campagna/formato/periodo. Ordinamento per qualsiasi metrica. Impatto: I media buyer vogliono vedere TUTTE le creative in un colpo d'occhio, non navigare campagna per campagna. Visual-first per decisioni rapide.
Rules on Real Tracker Metrics
Crea regole di automazione basate su metriche REALI dal tracker: real ROAS, real CPA, real revenue, real conversions. Non più solo stime Meta. Esempio: "Pausa se real ROAS < 1 per 3 giorni". Impatto: Le regole basate su dati reali cambiano tutto. Non pausare una campagna profittevole perché Meta sottostima le conversioni.
Post ID Preservation (Social Proof)
Quando duplichi un ad, mantieni likes, commenti e condivisioni originali copiando il post_id. La social proof resta intatta anche duplicando su account diversi. Impatto: Un ad con 5000 likes performa molto meglio di uno identico con 0 likes. AdsUploader vende questa singola feature a $59/mese.
Scheduled Performance Email Digest
Email automatica con riepilogo performance: giornaliero, settimanale o mensile. Metriche chiave, top/bottom performer, alert attivi. Template configurabile per account. Impatto: Gli utenti ricevono valore senza aprire l'app. Aumenta retention passiva e riduce churn. Feature standard in ogni competitor.
Keitaro Tracker Integration
Server-to-server tracking with postback support for real conversion data. Connect your Keitaro tracker to Wevion for closed-loop optimization, bringing actual revenue and conversion data back into your campaign reports. Essential for affiliates running CPA offers.
Granular Team Permissions & Access Control
Enhanced role-based access control with per-account permissions. Control exactly which ad accounts, campaigns, and features each team member can access. Custom permission presets for common roles like junior buyer, senior buyer, and account manager.
AI Creative Suite — Image & Video Generation
AI-powered creative tools built directly into Wevion. Generate ad images and video creatives, manage a visual library synced with Google Drive, and deploy generated creatives directly into campaigns without leaving the platform.
Done
56Recently shipped
One-Click CSV Export
Pulsante "Export CSV" in ogni DataTable della piattaforma. Esporta le colonne visibili con i filtri correnti applicati. Nessun setup richiesto. Impatto: Table stakes. Ogni tool di ads management lo ha. I media buyer devono poter estrarre dati senza workaround.
Pre-Built Rule Templates Library
10+ template di regole pronte all'uso: "Ferma se ROAS < 1 per 3 giorni", "Scala +20% se ROAS > 3", "Pausa se nessuna conversione dopo $100 spesi". Un click per attivarle, personalizzabili. Impatto: Il time-to-value crolla da "30 minuti per capire le regole" a "2 minuti per attivarne una". Onboarding killer per nuovi utenti.
Bulk Actions — Pause, Activate, Archive, Duplicate
Select multiple campaigns, adsets, or ads and apply bulk actions: pause, activate, archive, duplicate, or export. Multi-select with toolbar actions across any DataTable view.
Ad Relaunch (Kill & Clone)
Relaunch underperforming ads: automatically duplicates the ad (detects multilanguage) and deletes the original. Resets learning phase and social proof for a fresh start.
Marketing Tracking & Privacy Compliance
Cookie consent enforcement, HubSpot deduplication, Sentry PII filtering, and Google Ads conversion cleanup. Ensures tracking accuracy while respecting user privacy choices.
Multi-Account Workspace
Connect hundreds of Meta ad accounts, fan pages, pixels, and catalogs across multiple Business Managers in a single workspace. Auto-discovery of all assets linked to your Meta account. Includes: Ad account sync, fan page discovery, pixel management, product catalog import, business user sync, and multi-BM support.
7-Tier Role-Based Access Control
Enterprise-grade RBAC with 7 permission levels: Super Admin, Admin, Owner, Manager, Media Buyer, Finance, and Viewer. Each role has specific access to features, data, and actions. Includes: Route-level protection, frontend component guards, data isolation via session_id, and role-based default settings for notifications and dashboards.
Two-Factor Authentication (2FA)
Secure your account with TOTP-based 2FA (Google Authenticator, Authy). Includes email OTP fallback and 10 backup codes for emergency access. AES-256-GCM encryption for all stored secrets.
API Key Management
Create and manage API keys with granular scopes (read/write). Each key has its own rate limits, last-used tracking, and can be revoked instantly. Perfect for integrating Wevion with your own tools.
Team Management & Invitations
Invite team members via email with custom role assignment. Manage active/inactive status, transfer ownership, and control access per member. Admin impersonation for support and debugging.