Wavo: account-aware + action-capable. Help Center: static docs. Use Wavo for your data; Help Center for how-it-works. Wavo can open support tickets.

When to use Wavo vs Help Center

Wavo is account-aware (sees your data + can take actions). Help Center (help.wevion.ai) is static documentation (feature reference, best practices). Use Wavo for "what's my X?"; use Help Center for "how does X work?". Wavo can also call create_support_ticket to open a support ticket in Featurebase when human help is needed.

Who is this for

Anyone deciding "should I ask Wavo or look this up in the docs?"

The split

When Wavo is the right tool

Account-specific questions

• "What's my best-performing creative this week?"
• "Which audience converts at the lowest CPA?"
• "Why did my CTR drop on Reels?"
• "What's the difference between Campaign A and B in spend pacing?"

Wavo invokes tools, queries your data, answers with your numbers.

Taking actions

• "Pause every losing adset in account X."
• "Create a rule that scales winners."
• "Draft a new campaign for product Y."
• "Generate 3 image variants for this concept."

Wavo plans + presents an approval card for every write/action tool — HIGH/MEDIUM risk actions plus LOW-risk draft creation and support-ticket creation. See ai-105.

Iterative refinement

• Start broad → narrow down → act
• Multi-turn conversation where each turn refines the previous
• Wavo holds last 20 messages of context

Help Center articles can't do this.

Decision support

• "Should I scale Campaign Z?" — Wavo analyzes + recommends
• "Is my budget pacing on target?" — Wavo computes + flags
• "Compare to last month — what changed?" — Wavo runs the comparison

Personalized analysis Help Center can't provide (it has no account context).

When Help Center is the right tool

Concept explanations

• "What is ROAS?" — definition + formula
• "What is postback attribution?" — explanation
• "How does the Rules Engine evaluate conditions?" — feature mechanics

These are universal facts. Wavo can answer them too (trained knowledge) but Help Center is canonical.

Feature reference

• Endpoint specs
• Schema fields
• Configuration options
• Hard limits + constraints
• Migration guides

Static, comprehensive, searchable. Wavo summarizes; Help Center is authoritative.

Walkthroughs

• "How do I set up Google Drive integration?"
• "How do I connect Meta?"
• "How do I configure a campaign template?"

Static step-by-step guides using location-based language (no visual captures). Better suited for sequential learning than chat.

Best practices

• "Best practices for ROAS targets by industry"
• "How to structure your account hierarchy"
• "When to use prospecting vs retargeting"

Universal advice. Help Center has authored, vetted content.

Wavo + Help Center workflow

A common pattern:

1. Help Center: learn the concept ("What is Cross-Channel analytics?")
2. Wavo: apply to your data ("Show my Cross-Channel KPI strip for last 7 days")

Or:

1. Wavo: get personalized recommendation ("Recommend budget allocation")
2. Help Center: deep dive on the recommended approach ("How does Budget Recommendation work?")

Wavo can open support tickets

When you need human help:

• "I think Wavo got this wrong — open a ticket"
• "I need an admin to look at this"
• "Escalate this question to support"

Wavo invokes create_support_ticket through the approval flow:

• Creates a support ticket for the Wevion support team
• Attaches conversation context
• You + support team can follow up

Approve the card if the summary is correct. Wavo confirms the ticket ID after creation.

Help Center URL

Live at help.wevion.ai (per PRD-01 SSL fix).

Sections (per docs/wiki-articles/TAXONOMY.yaml):

• Getting Started
• Account & Billing
• Team & Workspace
• Connect Meta / Google / TikTok / Taboola / Snap
• Commerce & Tracker
• Campaign Creator
• Ads Manager & Reports
• Rules Automation
• Creative Hub
• Analytics
• AI Chat (Wavo) — this section
• Notifications
• Troubleshooting & Glossary

Use the Help Center search (help.wevion.ai/search) to find articles fast.

Anti-patterns

❌ Asking Wavo to explain feature mechanics

"How does the Rules Engine work?" — Wavo can answer, but Help Center has the full reference. Faster for the canonical answer.

❌ Going to Help Center for account data

"What's my ROAS?" can't be answered in static docs. Ask Wavo.

❌ Treating Wavo as bug-tracker

If Wavo (or Wevion) malfunctions: use Help Center → Contact Support, OR ask Wavo to "open a ticket". Don't only post in chat hoping someone notices.

❌ Asking Wavo for company-internal info

"What's the Wevion roadmap?" — Wavo doesn't know company internals beyond product feature knowledge. Check public roadmap / contact CS.

Decision flowchart

Question contains "my" / "this account" / specific entity name?  → WavoQuestion is "how does X work" / generic feature?  → Help CenterNeed to take an action?  → Wavo (approval card handles safety)Need a documented step-by-step setup walkthrough?  → Help CenterStuck and need human help?  → Wavo: "open a support ticket"  → OR Help Center → Contact Support

Common mistakes

• Asking Wavo where to find a Help Center article — Wavo can search but for fast canonical lookups, the Help Center search is direct
• Reading 5 Help Center articles instead of asking Wavo to summarize for your case — Wavo can synthesize across your data + best practices
• Pasting Help Center content into chat — Wavo doesn't need it; it has the platform knowledge embedded

FAQ

When should I use Wavo instead of the Help Center?

Use Wavo for anything account-specific and use the Help Center for how things work. Wavo is account-aware, sees your data, and can take actions, so ask it "What's my ROAS for X?" or "Pause every losing adset." The Help Center at help.wevion.ai is static documentation, so use it for "What is ROAS?" and step-by-step setup walkthroughs.

Can Wavo open a support ticket for me?

Yes. When you need human help, ask Wavo to open a ticket or escalate the question, and it invokes create_support_ticket through the approval flow. Wavo creates a support ticket, attaches the conversation context, and confirms the ticket ID after creation. Approve the card if the summary is correct so you and the support team can follow up.

Where do I find the Wevion Help Center?

The Help Center is live at help.wevion.ai. It is organized into sections spanning Getting Started, Account & Billing, connecting each ad platform, Campaign Creator, Analytics, AI Chat, and more. To find articles fast, use the Help Center search at help.wevion.ai/search rather than asking Wavo where an article lives, since search is the direct route.

Can Wavo explain general concepts like ROAS?

Wavo can answer concept questions from its trained knowledge, but the Help Center is the canonical source. For definitions, formulas, and feature mechanics like how the Rules Engine evaluates conditions, the Help Center is faster and authoritative. Save Wavo for questions about your own account, where it queries your data and answers with your numbers.

What kinds of questions should never go to the Help Center?

Anything needing your account data. Static documentation cannot answer "What's my ROAS?" or "Which audience converts at the lowest CPA?" because it has no account context. For personalized analysis, diagnosis, comparisons, and decision support, ask Wavo, which invokes tools against your data and can iterate across multiple turns.

Steps

1. Help Center: learn the concept ("What is Cross-Channel analytics?")
2. Wavo: apply to your data ("Show my Cross-Channel KPI strip for last 7 days")

Last updated: 2026-05-17

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