Setting Up Pixels

Meta Pixels are the backbone of conversion tracking, audience building, and campaign optimization. This guide walks you through how pixels work inside Wevion, how to view and manage them, and how to assign them to the right ad accounts for maximum performance.

Prerequisites

Before working with pixels in Wevion, make sure you have:

• An active Wevion account with at least one Meta ad account connected Connecting Your Meta (Facebook) Account

• The Meta Pixel already created in your Meta Business Manager (Wevion syncs existing pixels — it does not create new ones)

• Appropriate permissions on the Meta Business Manager that owns the pixel

• A subscription plan that supports the number of pixels you need (see Plan Limits below)

What Is a Pixel?

A Meta Pixel is a small piece of JavaScript code installed on your website or landing page. When a visitor takes an action — loading a page, clicking a button, completing a purchase — the pixel fires an event back to Meta. This event data powers three critical capabilities:

1. Conversion Tracking — Attribute real results (leads, sales, registrations) back to the specific ads that drove them.

2. Audience Building — Create custom audiences based on website visitors, then build lookalike audiences to find new prospects with similar behavior.

3. Delivery Optimization — Give Meta's algorithm the signal it needs to find people most likely to convert, reducing your cost per acquisition over time.

Without a properly configured pixel, you are running campaigns blind. Every serious media buyer treats pixel setup as step one before launching any campaign.

How It Works in Wevion

Wevion does not require you to manually add or configure pixels inside the platform. Instead, pixels are automatically synced from Meta whenever you connect an ad account or a Business Manager.

Here is the flow:

1. You connect your Meta account to Wevion Connecting Your Meta (Facebook) Account.

2. Wevion pulls all pixels associated with your Business Manager.

3. Each pixel appears in your Pixels dashboard with its connection status, linked ad accounts, and validation state.

4. You assign pixels to the specific ad accounts that should use them for tracking.

There is no copy-pasting of pixel IDs or manual configuration. If you add a new pixel in Meta Business Manager, it will appear in Wevion after the next automatic sync.

Viewing Your Pixels

Navigate to Pixels from the main sidebar under Assets. You will see a paginated list of all pixels available to your account.

Each pixel entry displays the following information:

You can filter the list by connection status (connected or disconnected) to quickly find pixels that need attention.

Team visibility note: If you are an owner or super admin, you can also view pixels belonging to other team members. Use the member filter to narrow down the list by team member. Standard media buyers will only see their own pixels.

Pixel-to-Ad Account Assignment

A pixel on its own does nothing inside Wevion until you assign it to one or more ad accounts. This assignment tells Wevion which pixel to use for conversion tracking when running campaigns through a given ad account.

To assign a pixel to an ad account:

1. Open the Pixels dashboard.

2. Click on the pixel you want to configure.

3. In the pixel detail view, select Assign to Ad Account.

4. Choose one or more ad accounts from the list.

5. Confirm the assignment.

Best practices for assignment:

• One pixel per funnel stage — If you run top-of-funnel prospecting and bottom-of-funnel retargeting through separate ad accounts, assign the same pixel to both so conversion data flows consistently.

• Avoid duplicate pixels on the same account — Assigning multiple pixels to a single ad account can cause event duplication and inflate your reported conversions.

• Match pixel to landing page — Make sure the pixel assigned in Wevion is the same one installed on the landing pages your ads point to. A mismatch means Meta receives events but cannot attribute them to your campaigns.

Understanding Validation Status

After you assign a pixel to an ad account, Wevion tracks the validation status of that link. There are two possible states:

Validated

The pixel-to-ad-account link is confirmed and working. Wevion has verified that the pixel has the correct permissions and is properly associated with the ad account on Meta's side. You are ready to run campaigns and track conversions through this link.

Pending

The link has been created in Wevion but has not yet been validated. This can happen for several reasons:

• Permission lag — Meta's API has not yet confirmed the association. This typically resolves within a few minutes.

• Missing permissions — The pixel and the ad account belong to different Business Managers, and sharing permissions have not been granted in Meta Business Manager.

• Sync delay — Wevion has not yet completed a sync cycle. Wait for the next automatic sync or trigger a manual refresh if available.

If a pixel link stays in Pending status for more than 24 hours, check the following:

1. Verify in Meta Business Manager that the pixel is shared with the correct Business Manager or ad account.

2. Confirm that your Meta user has admin-level access to both the pixel and the ad account.

3. Reconnect the Meta account in Wevion if permissions were recently updated Connecting Your Meta (Facebook) Account.

Plan Limits

Your Wevion subscription plan determines how many pixels you can manage:

If you have reached your plan's pixel limit, newly synced pixels from Meta will still appear in your dashboard but you will not be able to assign them to ad accounts until you upgrade or remove existing assignments.

Frequently Asked Questions

Do I need to install the pixel code through Wevion? No. Wevion reads pixel data from Meta — it does not install pixels on your website. You must install the pixel on your landing pages using Meta Business Manager, Google Tag Manager, or your landing page builder's native integration.

What happens if I delete a pixel in Meta Business Manager? On the next sync cycle, Wevion will mark the pixel as disconnected. Any ad account assignments tied to that pixel will stop functioning for conversion tracking. Your historical campaign data in Wevion is not affected.

Can I share a pixel across multiple team members? Pixels are tied to the Business Manager they belong to, not to individual Wevion users. If multiple team members have access to the same Business Manager, they will all see the same pixels. Assignment to ad accounts is managed at the team level.

Why does my pixel show as "not connected"? This usually means the Meta account that owns the pixel has been disconnected from Wevion, or the token used for syncing has expired. Reconnect your Meta account to restore the link Connecting Your Meta (Facebook) Account.

Can I use the same pixel for multiple ad accounts? Yes. This is common and often recommended. A single pixel can be assigned to multiple ad accounts, which is useful when you run campaigns across several accounts that all drive traffic to the same website.

Related Articles

• Connecting Your Meta (Facebook) Account

• Understanding Your Ad Accounts

• Working with Catalogs and Product Sets

• Glossary — Key Terms and Metrics