Understanding Spend Caps

Spend caps limit the total ad spend you can manage through Wevion based on your plan. This article explains how spend caps work, how they're calculated, and what happens when you approach or exceed your limit.

Prerequisites

• An active Wevion subscription

• At least one connected ad account with active campaigns

How It Works

Each Wevion plan includes a rolling 30-day ad spend cap — the maximum total ad spend across all your connected ad accounts within any rolling 30-day window.

How Spend Is Calculated

• Wevion calculates your rolling 30-day spend by summing all ad spend from campaign_daily_insight records across all team members' connected ad accounts

• The calculation uses the most recent 30-day window (not calendar month)

• Spend is aggregated in USD regardless of the account's billing currency (using daily exchange rates)

• The spend percentage is: (current spend / plan cap) × 100

Spend Thresholds

Step-by-Step Guide

Checking Your Current Spend

1. Navigate to Billing in the left sidebar

2. Scroll to the Usage section

3. Find the Ad Spend (30d) row

4. You'll see:

   • Your current 30-day spend (in USD)

   • Your plan's cap

   • A progress bar showing the percentage

   • The percentage value (e.g., "72%")

Understanding Read-Only Mode

When your rolling spend exceeds 110% of your plan cap, your account enters read-only mode. In this state:

What you CAN still do:

• View your dashboard and reports

• See campaign performance data

• Download reports and exports

• View payment history and invoices

• Update your profile and settings

What you CANNOT do:

• Create or edit campaigns

• Publish new campaigns

• Change budgets or targeting

• Toggle campaign status (pause/resume)

• Any action that writes data to Meta's API

Resolving a Spend Cap Breach

If your account is in read-only mode due to spend cap:

1. Option A: Wait — As older spend falls out of the 30-day window, your percentage will decrease naturally. Once you drop below 100%, write operations are re-enabled.

2. Option B: Upgrade your plan — Move to a plan with a higher spend cap:

   • Starter ($5K) → Professional ($50K)

   • Professional ($50K) → Enterprise (custom)

   • Navigate to Billing > Change Plan

   • The spend cap increase takes effect immediately

3. Option C: Disconnect high-spend accounts — If you have accounts you don't actively manage, disconnecting them reduces your aggregated spend. Note: this doesn't change the spend already counted in the 30-day window.

Setting Up Spend Cap Alerts

To get notified before you hit the limit:

1. Connect your Telegram account (see Connecting Telegram for Real-Time Alerts)

2. Navigate to Telegram > Preferences

3. Enable the Spend Cap Warning alert

4. You'll receive a Telegram notification when your spend approaches the cap

Options and Configuration

FAQ

Why is the spend cap in USD when I'm billed in EUR? Meta reports ad spend in the ad account's billing currency. Wevion converts all currencies to USD using daily exchange rates for consistent spend cap calculation.

Does the spend cap apply per ad account or total? Total. The cap covers the combined spend across all connected ad accounts for all team members in your workspace.

Can I increase the spend cap without changing plans? The spend cap is tied to your plan. To get a higher cap, you need to upgrade. Enterprise plans offer custom caps — contact support to discuss your needs.

How often is the spend percentage updated? The spend percentage is calculated from the usage_snapshot table, which is updated periodically by the system's background jobs. On the billing page, a fresh calculation is performed each time you load the page.

What's the difference between Meta's spending limit and Wevion's spend cap? Meta's spending limit is set within Facebook Ads Manager and controls how much a single ad account can spend. Wevion's spend cap is a platform-level limit on total managed spend across all accounts and is tied to your subscription plan.

Does pausing campaigns reduce my rolling spend? Not immediately. The rolling 30-day window includes all historical spend. Pausing campaigns prevents new spend from accumulating, so over time your rolling total will decrease as older days fall out of the window.

Related Articles

• Plans and Pricing — Choosing the Right Plan

• Upgrading or Downgrading Your Plan

• Connecting Telegram for Real-Time Alerts

• Billing and Payment Troubleshooting