Launch your first campaign — end-to-end walk-through

Last updated: May 19, 2026

Launch your first campaign — end-to-end walk-through

Open Campaign Creator at /campaign-creator/new, pick Express mode, fill 6 sections (platform, objective, budget, audience, creative, review), publish paused first, then activate. 5-10 minutes for your first one.

Who is this for

Anyone launching their first ad campaign in Wevion. We use Express mode here — guided, opinionated defaults. Pro mode is for power users who want full control over every field; you can switch later.

Before you start

You need:

  • At least one ad platform connected with at least one ad account synced (see Connect your first ad platform)

  • A working pixel if your objective is conversion-based (see Set up your first pixel)

  • An ad creative ready: an image or video file (you can also generate one via Creative Hub — see Upload your first creative)

  • Ad copy: 1 primary text (≤ 125 chars), 1 headline (≤ 40 chars), 1 description (≤ 30 chars), 1 call-to-action (CTA)

  • A landing page URL with UTM parameters if you want to track in your own analytics

How to launch

Step 1: Open Campaign Creator

In the sidebar click Campaign Creator → New campaign, or jump to /campaign-creator/new. A multi-step form opens.

Step 2: Choose platform and ad account

Pick the ad platform (Meta, Google, TikTok, Taboola, Snapchat) and the specific ad account from that platform. Only connected accounts appear in the dropdown.

Step 3: Choose your objective

Pick from the dropdown:

Objective

When to use it

Awareness

Brand reach, video views, no immediate action expected

Traffic

Send people to a page; optimize for clicks

Engagement

Boost likes, comments, messages

Leads

Capture sign-ups via on-platform forms

Sales

Drive purchases (needs pixel + product catalog)

App Promotion

App installs or in-app events

Most first launches start with Traffic (easiest to validate setup) or Sales (if e-commerce with pixel ready).

Step 4: Set the budget

Pick the budget type:

  • CBO (Campaign Budget Optimization): one budget at campaign level, the platform distributes across ad sets

  • ABO (Ad Set Budget Optimization): separate budget per ad set, you control distribution manually

For your first campaign use CBO. Pick daily budget (easier than lifetime for new campaigns) and enter an amount you're comfortable testing — €20-50/day is typical for learning.

Step 5: Define the audience

Express mode keeps this simple. Pick:

  • Country/region: where the ad runs (multi-select allowed)

  • Age range: default 18-65

  • Gender: default all

  • Interests (optional): 1-3 interest tags Meta/TikTok will use for targeting

For more advanced targeting (lookalikes, custom audiences, exclusions), switch to Pro mode after your first launch.

Step 6: Add the creative

Either:

  • Upload now: drag-and-drop an image or video file (or paste a URL)

  • Pick from Creative Hub: select an asset you've already uploaded

  • Generate with AI: Wevion creates a creative from a text prompt (uses AI Credits)

Then fill in copy:

  • Primary text (the long caption)

  • Headline (short emphasis)

  • Description (sub-headline, optional on some platforms)

  • CTA button (Shop Now, Learn More, Sign Up, etc.)

  • Destination URL (your landing page)

Wevion shows a live preview of how the ad looks on each placement (Feed, Stories, Reels) as you type. Verify the preview matches your intent.

Step 7: Review and publish

The review screen summarizes everything in one screen. Check:

  • Platform + ad account

  • Objective and budget

  • Audience size estimate

  • Creative preview

  • Pixel and conversion event (for Sales/Leads)

Choose Publish as paused for your first launch. This sends everything to the ad platform but keeps the campaign in pause state — no money spent yet.

Click Publish. Wevion validates the inputs, queues the launch, talks to the native ad platform's API, creates the campaign + ad set + ad, and returns confirmation. Typical launch time: 30 seconds.

Step 8: Activate when ready

After Wevion confirms the campaign exists (you see it in Ads Manager at /ads-manager), open the campaign row and toggle Active. Money starts moving within minutes.

Pause-then-activate — why

Publishing as paused first is a safety pattern. If anything is wrong (typo in copy, wrong landing page, wrong currency), you can fix it before any budget burns. Activation is one click once you've sanity-checked.

What you'll see

After successful launch:

  • Toast notification: "Campaign published to [platform]"

  • The new campaign appears at the top of /ads-manager

  • Status badge: Paused (green outline)

  • A direct link to view the campaign in the native ad manager (for cross-checking)

After activation:

  • Status badge turns Active (green solid)

  • Within 15-30 minutes, the first impression numbers start showing in Ads Manager

  • Within 1-3 hours, the dashboard KPI strip updates

Common issues

  • "Validation error: missing field": Wevion lists exactly which field. Most often a missing pixel for Sales objectives or empty headline.

  • "Audience too narrow": estimated reach < 1.000. Broaden country, age, or interests.

  • Publish fails on platform side: usually a permission issue. Confirm your connected account has Advertiser-level access (not just Analyst).

  • Activated but no impressions after 24h: check daily budget is competitive for your audience size; check the platform isn't reviewing your creative (creatives in review can sit for 4-24 hours).

  • Wrong currency in budget: ad accounts have their own currencies. The dropdown reflects each ad account's currency, not your workspace default.

What's next

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