Wevion

The platform itself. Wevion connects to your ad accounts and gives you one workspace to manage them.

Wavo

The AI assistant inside Wevion. Open via the sidebar or Cmd+K.

Workspace

The project or brand boundary. One workspace per client / brand / market.

Campaign Creator

The single-campaign launcher. Express mode (guided) and Pro mode (full control).

Bulk Launch

The spreadsheet-style grid for launching many campaigns across platforms at once. Lives at /launch.

Ads Manager

Wevion's monitoring + edit surface for live campaigns. Lives at /ads-manager.

Creative Hub

Your shared library for ad assets — images, videos, copy, AI generation.

Rules Engine

The automation surface — condition + action + schedule.

Cross-Channel Analytics

The analytics mode that aggregates all platforms together. Toggle at /analytics.

Tracker Hub

The integration surface for trackers like Keitaro and postback systems.

AI Credits

Monthly pool that powers Creative Hub AI generation and Wavo heavy actions.

CPA

Cost Per Acquisition

What each conversion cost. Lower = better.

CPM

Cost Per Mille

Cost per 1.000 impressions. Reflects auction competition.

CPC

Cost Per Click

Cost per ad click.

CTR

Click-Through Rate

Clicks ÷ impressions, %. Creative resonance signal.

ROAS

Return on Ad Spend

Revenue ÷ ad spend. >1.0 means revenue exceeds ad cost.

CPL

Cost Per Lead

Cost per lead capture (lead-gen campaigns).

LTV

Lifetime Value

Total revenue a customer brings over their relationship.

AOV

Average Order Value

Revenue ÷ number of orders.

ROI

Return on Investment

Profit ÷ total cost (broader than ROAS — includes non-ad costs).

CBO

Campaign Budget Optimization

Single budget at campaign level, platform distributes across ad sets.

ABO

Ad Set Budget Optimization

Separate budget per ad set, manual control.

DSA

Digital Services Act

EU regulation requiring transparency fields on EU-targeted ads.

GDPR

General Data Protection Regulation

EU privacy regulation affecting tracking and consent.

UTM

Urchin Tracking Module

URL parameters that pass campaign info to your analytics.

CAPI

Conversions API

Meta's server-side tracking, complement / alternative to the browser pixel.

S2S

Server-to-Server

Tracking that fires from your server, not the browser (postback).

KPI

Key Performance Indicator

Any metric you decided is important enough to track regularly.

OAuth

Open Authorization

The standard way Wevion gets permission to access your ad accounts.

Campaign

Top-level container. Holds the objective (Sales, Traffic, ...) and the budget (if CBO).

Ad set

Inside a campaign. Holds the audience (countries, age, interests), placements, schedule, and budget (if ABO).

Ad

Inside an ad set. The actual creative (image / video) + copy + CTA + destination URL.

Creative

The visual asset of an ad (image, video, carousel). Lives in Creative Hub when stored.

Placement

Where the ad appears (Feed, Stories, Reels, Search, YouTube, etc.).

Pixel

The tracking snippet installed on your site. Sends conversion events back to the ad platform.

Catalog

Product feed used for dynamic ads in e-commerce.

Product set

Filtered subset of a catalog.

Audience

A set of targeting rules (country + age + interests) or a list of users (custom audience).

Lookalike

Audience the platform builds to resemble a source audience (often: existing customers).

Retargeting

Showing ads to people who already interacted with you (visited site, abandoned cart).

super_admin

Top of the org hierarchy. Sees and can act in every workspace.

admin

Full control of a single workspace including settings and integrations.

owner

Like admin, plus controls billing for the workspace.

manager

Day-to-day operations and team management, no billing.

mediabuyer

Launches and edits campaigns.

finance

Read-only on performance + full billing access.

viewer

Read-only across the workspace.

Attribution window

How long after an ad interaction a conversion can still be credited to that ad (e.g. 7-day click + 1-day view).

Frequency

Average impressions per person. >4 typically signals creative fatigue.

Reach

Distinct people who saw an ad (vs impressions which counts every showing).

Conversion rate

Conversions ÷ clicks, %. Reflects landing-page + offer fit.

Sync

Wevion's 15-minute pull of fresh data from each connected platform.

Last sync

Timestamp shown on each connector card; how fresh the data is.

Sidebar

The left navigation column.

Header

The top bar with workspace switcher, breadcrumb, search, bell, avatar.

Command palette

The Cmd+K quick-jump search.

Drawer

A side panel that slides in (e.g. invite drawer, asset detail drawer).

Modal

A centered dialog that blocks the page until dismissed.

Toast

A short notification at the bottom right (e.g. "Campaign published").

Badge

A small status pill (Active / Paused / Error).

Breadcrumb

The path indicator (e.g. Ads Manager > Campaign Q4 > Ad set US).