Your dashboard — what every section means

Last updated: May 19, 2026

Your dashboard — what every section means

The dashboard at /dashboard is your daily command center. Four sections: KPI strip, spend chart, account summary, top campaigns. Data refreshes every 15 minutes from each connected platform.

Who is this for

Anyone who needs to know what's happening across all their ad accounts at a glance. It's the first screen most users open in the morning.

The 4 sections

1. KPI strip (top of page)

A row of 4-6 large numbers covering the time range selected at the top right (default: last 7 days). Each KPI shows the value plus a percentage delta vs the previous equal period.

KPI

What it means

Spend

Total ad spend across all connected accounts, in your workspace currency

Impressions

Times your ads were shown

Clicks

Times someone clicked an ad

Conversions

Events matching the conversion goal on each ad set

ROAS

Return on Ad Spend — revenue ÷ spend (when revenue is tracked)

CPA

Cost Per Acquisition — spend ÷ conversions

Click any KPI to filter the rest of the dashboard to that metric. See CPA, CPM, CTR — Core Metrics Decoded for the full glossary.

2. Spend chart (middle)

A daily line chart of total spend across all connected platforms for the selected range. Toggle between By platform (one line per Meta/Google/TikTok/...) and By campaign (top 10 campaigns). Hover any point to see the breakdown for that day.

This is the section to glance at first. A flat line at zero on a day you expected spend = a delivery problem.

3. Account summary

A grid of cards, one per connected ad account. Each card shows:

  • Account name and platform

  • Last sync time (should be within the last 15 minutes)

  • Health badge: Healthy (green), Token expiring (yellow), Disconnected (red)

  • Spend in the selected range

  • A Manage button that opens the ad account in Ads Manager

Use this section to spot connection problems early. Yellow or red badges need reconnection.

4. Top campaigns

A ranked list of the 10 campaigns with the highest spend in the selected range. Each row shows campaign name, platform, status (Active / Paused), spend, ROAS or CPA. Click any row to drill into the campaign in Ads Manager.

If your view is empty here, you either have no active campaigns or no data has synced yet — give the first sync 15-30 minutes after connecting a platform.

Date range and filters

The top-right controls:

  • Date range picker: Today, Yesterday, Last 7 days, Last 30 days, This month, Custom

  • Compare to: same period previous, same period last year, custom

  • Platform filter: hide platforms you don't want in the view

  • Currency: defaults to workspace currency, switchable for multi-currency setups

Your selection persists across navigation — leave Dashboard, come back, the range is still set.

Single Platform vs Cross-Channel mode

The dashboard ships in Cross-Channel mode by default — all platforms aggregated. To focus on a single platform (e.g. Meta only), use the Mode toggle at the top left and select Single Platform. The KPIs and chart change to show one platform at a time. The full Cross-Channel analytics live at /analytics.

Data freshness

Wevion polls each connected platform every 15 minutes and updates the dashboard automatically. The Last sync timestamp in the account summary cards tells you when each account was last fresh. If you need data right now, click the refresh icon on a specific account card to force a sync — it takes 1-3 minutes.

Some metrics arrive slower from the source platform itself (Meta's conversion attribution can take up to 72 hours to fully settle). For day-1 numbers see Understanding your first data.

What you'll see

A healthy first dashboard, one hour after connecting your first platform:

  • KPIs populated with last-24h numbers

  • Spend chart showing 1-7 days of data depending on connected account history

  • All account summary cards green

  • Top campaigns showing 3-10 rows

If the page is mostly empty after 24h with a connected active account, see the troubleshooting article on Data and sync issues.

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