Campaign Launcher Overview — How It Works

The Campaign Launcher is Wevion's built-in tool for creating and publishing Meta (Facebook & Instagram) ad campaigns directly from the platform — without ever opening Meta Ads Manager.

Prerequisites

• An active Wevion account with a valid subscription

• At least one connected Meta account with an active token Understanding Token Health and Reconnection

• At least one assigned ad account Assigning Ad Accounts to Team Members

• A fan page linked to your ad account

How It Works

The Campaign Launcher uses a spreadsheet-style interface where you configure your entire campaign structure — from the campaign objective down to individual ad creatives — in a single view. When you hit Publish, Wevion sends everything to Meta's API on your behalf.

The Campaign Structure

Every Meta campaign follows a three-level hierarchy:

1. Campaign — The top level. Defines your objective (what you want to achieve) and optionally your budget strategy.

2. Ad Sets — Sit inside a campaign. Define your audience (who sees the ads), placements (where they see them), budget (if using ABO), and schedule.

3. Ads — Sit inside an ad set. Contain the actual creative: image or video, copy, headline, call-to-action, and landing page URL.

In Wevion, you can create one campaign with multiple ad sets, and each ad set can contain multiple ads — all in a single launch operation.

What Happens When You Publish

1. Validation — Wevion checks all required fields before sending anything to Meta. Missing a pixel? Wrong objective/optimization combo? You'll see clear error messages before any API call is made.

2. Queue Processing — Your campaign is placed in a background processing queue. This allows you to close the browser or navigate away without losing progress.

3. Campaign Creation — Wevion creates the campaign on Meta first, then each ad set, uploads your media (images/videos), and finally creates the ads.

4. Progress Tracking — A real-time progress bar shows you each step: campaign created, ad set 1 created, media uploaded, ad 1 created, and so on.

5. Rollback on Failure — If something fails mid-way (e.g., Meta rejects an ad creative), Wevion automatically cleans up by deleting any partially created resources, so you don't end up with orphaned campaigns.

6. Notification — Once complete, you'll receive an in-app notification confirming success or detailing what went wrong.

Launch Modes

Wevion supports two launch approaches:

• Single Campaign Launch — Create one campaign with its ad sets and ads. This is the most common workflow.

• Bulk Campaign Launch — Create multiple campaigns at once. Each campaign is processed independently, so a failure in one doesn't affect the others. Bulk Campaign Launcher — Creating Multiple Campaigns at Once

Key Features

Supported Campaign Objectives

Wevion supports all six Meta ODAX (Outcome-Driven Ad Experiences) objectives:

Campaign Objectives Explained

Ad Types

The launcher supports three distinct ad types:

1. Standard — Single image or video with copy, headline, and CTA. The most common format.

2. Catalog (DPA) — Dynamic Product Ads that pull creative from your product catalog. Requires a connected catalog. Catalogs and Product Sets for E-commerce

3. App Install — Ads optimized for mobile app downloads with deep link support.

Note: The launcher also includes a Multi-language feature that lets you create ads in multiple languages within a single launch, with Meta automatically showing the right version based on user locale. This is available for any ad type — it is not a separate ad type itself.

You can also reuse an existing post from your fan page as the ad creative, preserving all its engagement (likes, comments, shares).

What's Next

Ready to launch your first campaign? Follow the step-by-step guide:

Launching Your First Campaign — Step by Step

Frequently Asked Questions

Q: Can I edit a campaign after publishing? A: Not from the Campaign Launcher. Once published, manage your campaigns from the Ads Manager. Ads Manager Overview — Your Campaign Control Center

Q: What happens if my internet disconnects during publishing? A: Publishing happens server-side in a background queue. Once you hit Publish, the process continues even if you close your browser. Check the progress when you return.

Q: Is there a limit to how many campaigns I can launch at once? A: There's no hard limit from Wevion. However, Meta's API has rate limits that may slow down very large bulk launches. For best results, launch in batches of 10-20 campaigns.

Q: Which Meta API version does Wevion use? A: Wevion uses Meta Graph API v23.0, the latest stable version.

Related Articles

• Launching Your First Campaign — Step by Step

• Campaign Objectives Explained

• Budget Types — CBO vs ABO

• Creating Ad Creatives — Images, Videos, and Copy

• Bulk Campaign Launcher — Creating Multiple Campaigns at Once

• Troubleshooting Campaign Publishing Errors