Ads Manager Overview — Your Campaign Control Center

The Ads Manager is your central hub for monitoring, analyzing, and managing all your Meta advertising campaigns. From a single screen, you can track performance, edit budgets, toggle campaigns on/off, and drill down from campaign level all the way to individual ads.

Prerequisites

• An active Wevion account

• At least one ad account with synced campaign data Syncing Your Meta Assets — How It Works

• Campaigns running or with historical data

How It Works

The Ads Manager displays performance data from your Meta ad accounts using a pre-aggregated daily insights system. Rather than calling the Meta API in real-time every time you load the page, Wevion syncs your campaign data periodically and stores daily performance snapshots. This means:

• Fast loading — Data loads in seconds, not minutes

• Rich filtering — Filter and sort across all your campaigns instantly

• Automatic updates — Data refreshes automatically via scheduled syncs

Three-Level View

The Ads Manager operates at three levels, matching Meta's campaign structure:

Navigate between levels using the level tabs at the top or by clicking on a specific campaign/ad set to drill down. Drill-Down — From Campaigns to Ad Sets to Ads

Data Freshness

Campaign data is synced automatically every 15 minutes via scheduled background jobs. You can also trigger a manual sync from the toolbar to get the latest data immediately.

When you first open the Ads Manager, it automatically syncs campaign statuses from Meta to ensure you see the most current status (Active, Paused, etc.).

Step-by-Step Guide

Viewing Your Campaigns

1. Navigate to Ads Manager from the main sidebar

2. You'll see a data table with all your campaigns for the selected date range

3. Use the date picker in the toolbar to change the date range Date Ranges, Timezones, and Currency

4. The summary bar at the top shows aggregated totals: total spend, impressions, clicks, and key metrics

Understanding the Table

Each row represents a campaign (or ad set or ad, depending on your current level). Columns include:

Campaign info:

• Campaign name and ID

• Status (with color-coded badge)

• Objective

• Ad account name

Spend & budget:

• Daily budget / Lifetime budget

• Total spend for the selected period

Performance metrics:

• Impressions, Clicks, Reach

• CTR, CPC, CPM

• Purchases, Leads, Add to Cart

• Purchase Value, Cost per Purchase, Cost per Lead

• ROAS, ROI, Profit

• Frequency

Postback metrics (if configured):

• Postback Conversions

• Postback Revenue

• Postback Profit

• Postback ROI

Understanding Campaign Metrics for detailed metric definitions.

Taking Actions

From the Ads Manager, you can:

Bulk Operations

Select multiple rows using checkboxes, then use the bulk actions toolbar:

• Bulk Pause — Pause all selected campaigns/ad sets/ads

• Bulk Resume — Resume all selected items

• Bulk Delete — Archive selected items on Meta

Bulk actions are processed in parallel (up to 5 at a time) for fast execution. Bulk Actions — Pause, Resume, Edit Budget

Options and Configuration

Toolbar Options

Column Visibility

You can show or hide columns to focus on the metrics that matter most to you. The table remembers your column preferences.

Pagination

The Ads Manager loads data in pages of 50 items, with infinite scroll for seamless browsing. Summary totals always reflect ALL matching items, not just the visible page.

Frequently Asked Questions

Q: Why don't I see my newly launched campaign? A: After launching, wait a few seconds for the data to sync. You can also click the Refresh button in the toolbar to trigger an immediate status sync. New campaigns appear after the sync completes.

Q: Why does the data look different from Meta Ads Manager? A: Small differences can occur due to timezone handling and data sync timing. Wevion aggregates daily data, so mid-day numbers may differ slightly from Meta's real-time reporting. Ensure you're comparing the same date range and timezone. [See: ART-219]

Q: Can I see data from multiple ad accounts in one view? A: Yes! The Ads Manager shows campaigns from all your assigned ad accounts in a single unified view. Use the account filter to narrow down to a specific account if needed.

Q: What do I do if a campaign shows "With Issues"? A: This means Meta has flagged a delivery issue. Click into the campaign to investigate. Common causes include budget depletion, rejected creatives, or billing problems. Understanding Campaign Statuses

Q: How far back can I see historical data? A: The date range picker shows the full range of available data. When you first connect an ad account, Wevion backfills up to 6 months of historical data automatically.

Related Articles

• Filtering and Sorting Campaign Data

• Understanding Campaign Metrics

• Drill-Down — From Campaigns to Ad Sets to Ads

• Exporting Campaign Reports

• Bulk Actions — Pause, Resume, Edit Budget

• Date Ranges, Timezones, and Currency

• Understanding Campaign Statuses