Ads Manager overview — your control center

Ads Manager at /ads-manager is the daily control center for monitoring and managing all your campaigns across platforms. 3-tier hierarchy: campaign → ad sets → ads. Daily workflow: scan KPIs → filter underperformers → bulk action OR drill-down. Connects to Campaign Creator (launch new), Reports (export), Rules Engine (automate). 15-min sync from platforms.

Who is this for

Mediabuyers monitoring active campaigns. Anyone who needs to know "what's running, what's working, what needs action".

What Ads Manager does

Three jobs:

1. Monitor: see performance of all campaigns in one view

2. Manage: pause / resume / edit / duplicate without leaving Wevion

3. Report: export data for stakeholders + reconciliation

Unlike the dashboard (high-level KPIs), Ads Manager gives you campaign-level granularity with action capability.

The 3-tier hierarchy

Campaign (top level)
├── Ad Set 1 (audience + budget)
│   ├── Ad 1 (creative + copy)
│   ├── Ad 2
│   └── Ad 3
├── Ad Set 2
│   └── ...
└── Ad Set 3

Per CanonicalCampaign structure (verified apps/backend/src/types/campaigns/canonical.types.ts).

Click any campaign row → expand to see its ad sets → click ad set to see its ads. See am-104 drill-down.

Layout

┌────────────────────────────────────────────────────────────────┐
│ Filters [Account▾] [Platform▾] [Status▾] [Date▾]   [Bulk] [+] │
├────────────────────────────────────────────────────────────────┤
│ ☐ Name     Status  Spend  CTR   ROAS  CPA  Frequency    ⋮     │
│ ☐ Camp A   Active  $1.2K  2.1%  3.4x  €18  3.2          ⋮     │
│ ☐ Camp B   Paused  $890   1.8%  2.1x  €25  1.8          ⋮     │
│ ☐ Camp C   Active  $3.4K  2.8%  4.2x  €15  2.4          ⋮     │
└────────────────────────────────────────────────────────────────┘

• Top filters: account, platform, status, date range

• Bulk action bar: appears when rows selected

• Per-row action menu (⋮): pause, edit, duplicate, archive, view in native platform

• Sortable columns: click header to sort

Daily workflow

Morning scan (5 min)

1. Open /ads-manager

2. Date range: Last 7 days (default)

3. Scan KPI strip

4. Spot anomalies (spike in spend, drop in ROAS, unusual CPA)

5. Click into anomalies for detail

Midday review (5-10 min)

1. Filter to today

2. Check delivery (impressions / spend pace)

3. Adjust budgets for under-pacing or runaway campaigns

Evening optimization (15-20 min)

1. Date range: Last 7 days

2. Filter to ROAS < 1.5 (or your CPA threshold)

3. Drill into underperformers

4. Pause losing ad sets, scale winners

5. Document findings (notes / journal)

Integration with other Wevion areas

Cross-platform unified view

Single Ads Manager shows campaigns from all connected platforms (Meta + Google + TikTok + Taboola + Snapchat):

• Per-platform badge per row (visual icon)

• Currency normalized to workspace currency in totals (per-row native currency)

• Same actions work cross-platform (pause / resume / edit budget — Wevion translates to per-platform API)

To filter to one platform: top filter → Platform → pick one.

15-minute sync

Per CLAUDE.md, all insights data syncs every 15 minutes from connected platforms. So Ads Manager data is at most 15 min stale.

For real-time: each ad account card has a Force sync option (sync that one account immediately, ~1-3 min).

Mobile

Wevion has a mobile-optimized Ads Manager (apps/frontend/src/pages/reports/mobile-ads-manager.tsx). Most actions work on mobile; some advanced (bulk edit, deep drill-down) are desktop-only.

RBAC

Per team-101 roles reference:

What you'll see

Healthy Ads Manager state:

• N campaigns visible (filtered to current scope)

• KPI strip at top: total spend / impressions / conversions / ROAS for date range

• Sortable + filterable table

• Bulk action toolbar appears on selection

• 15-min ago "Last synced" timestamp

Common questions

• "Data different vs Meta Ads Manager": timezone or attribution window mismatch. See am-119 date/TZ/currency.

• "Can I edit anything from Ads Manager?": most things, yes. See am-110 edit budget, am-111 edit targeting, am-112 edit creatives.

• "What's the difference vs dashboard?": dashboard = high-level health check; Ads Manager = drill + action.

Related

• Filtering and sorting — narrow your view

• Drill-down from campaign to ad set to ad — go deep

• Dashboard tour — companion high-level view