Date ranges, timezones, currency

Date picker: Today, Yesterday, Last 7d, Last 30d, This month, Last month, Custom. Timezone: workspace default (team-106); per-user can override personal display. Currency: workspace currency default; cross-platform rollups auto-convert via daily FX. Late attribution caveat: data settles 24-72h. Boundary issues at midnight TZ.

Who is this for

Mediabuyers reading any Ads Manager / Reports view. Anyone confused about why numbers differ between Wevion and native platform UIs.

Date range picker

Available shortcuts:

Date selection persists across pages (set once, applies until you change).

Timezone

Workspace timezone (computational)

Set in team-106 Workspace Defaults. Affects:

• Daily rule evaluation (rules fire at midnight workspace TZ)

• Daily digest delivery (cron uses workspace TZ)

• "Today" / "Yesterday" boundary for reports

• Scheduled report fire times

• Audit log display (default; toggle to UTC available)

Set once per workspace; don't change frequently (causes data boundary discontinuities).

Personal timezone (display)

Set per-user at team-117 personal profile. Affects:

• Your in-app clock display (header)

• Your "now" reference for relative timestamps

• Your dashboard's "Today" filter interpretation (some users may see different "today" depending on personal TZ)

Doesn't affect underlying data (computational).

Cross-team timezone reality

When teams are distributed across TZs:

• Pick workspace TZ where decisions get made (usually owner's TZ)

• Each member sees their personal clock in header

• Reports use workspace TZ consistently

• Some confusion possible: "your morning report shows yesterday" if you're in different TZ

Accept this as part of distributed-team workflow.

Timezone vs platform native

Ad platforms (Meta, Google, etc.) have their own timezone settings:

• Meta: default Pacific Time

• Google Ads: per-customer (Customer-set)

• TikTok: per-advertiser

When comparing Wevion vs platform native:

• Same metric, different TZ boundaries = different totals

• Example: "Last 7 days" in workspace TZ Europe/Rome vs platform Pacific Time = 7-9 hour offset means different day boundaries

• For reconciliation: set platform's UI to match workspace TZ OR accept the discrepancy

Wevion's data is correct for workspace TZ. Platform's native UI is correct for platform TZ. Both can be "right" simultaneously.

Currency

Per-account native currency

Each ad account has its own currency (set at account creation, immutable):

• Meta ad account: e.g. USD or EUR or GBP

• Google Ads customer: same

• TikTok advertiser: same

• Taboola Backstage: same

• Snapchat: same

Wevion respects each account's native currency in per-account views.

Workspace currency (for rollups)

Set in Workspace Defaults. Used for:

• Cross-account aggregation (dashboard KPI strip total spend)

• Cross-channel reports (Cross-Channel Analytics)

• Multi-platform totals (mixing Meta USD + Google EUR)

Wevion auto-converts via daily FX rate (Stripe's rate).

FX conversion implications

For dollar-perfect reconciliation: use per-account native currency in Wevion + match platform's native UI.

For trend / strategic analysis: workspace currency rollup is fine.

Late attribution

Conversion data settles over time:

• Hour 0-24: rapid (most events arrive within 1h)

• Hour 24-72: late attribution (Meta credits view-through up to attribution window)

• Day 3-7: trickle (some apps' install events delayed)

• Day 7-28: Meta view-through window can complete

So Day 1 ROAS may settle higher by Day 7 as more conversions attributed.

Don't make permanent decisions on Day 1 data. Wait 3 days minimum. 7 days ideal.

Boundary issues at midnight

At midnight workspace TZ:

• "Today" filter rolls over to next day

• Daily reports cover yesterday

• Some users may see brief inconsistency during the rollover minute

If you're working at exactly midnight: refresh after a minute.

Default + persistence

Date range persists across page navigation within a session:

• Set "Last 7 days" on Ads Manager → also Last 7 days on Reports

• Refresh page: persists

• Log out + back in: defaults to Last 7 days again

To set different defaults per page: not currently supported; same default everywhere.

What you'll see

Date picker:

• Top of Ads Manager + Reports

• Default: Last 7 days

• Active range shown as chip + click to change

Timezone hint:

• Some reports show "Times in workspace TZ Europe/Rome" footer

• Audit log timestamps in workspace TZ

Currency:

• Per-row in account's native currency (typical)

• Total / aggregated in workspace currency

• Conversion notation if cross-currency

Common questions

• "Why is my ROAS 2x in Wevion but 2.5x in Meta?": timezone or attribution window. Verify both match.

• "Why is total spend $X in Wevion + $Y in Stripe?": FX timing or platform-side fees vs gross spend.

• "Can I see per-day breakdown?": yes, in Reports → Per-day aggregation OR custom date range "today" to see only today.

• "Late attribution affecting my decisions": wait 3-7 days for conversion-driven decisions.

• "Workspace TZ wrong": admin updates via Settings → Workspace Defaults. Takes effect on next sync cycle.

Best practices

Set workspace TZ at the start

Get the TZ right at workspace creation. Changing later causes data discontinuities.

Use "Last 7 days" default

Better than "Today" for daily decisions (more stable, accounts for late attribution).

Reconcile with platform monthly

Once a month: compare Wevion totals vs platform native UIs. Investigate discrepancies > 5%.

Use workspace currency for strategic, native for tactical

• Strategic (cross-platform allocation): workspace currency

• Tactical (per-platform optimization): native currency

Related

• Compare against previous period — period comparisons rely on these settings

• Workspace Defaults — where TZ + currency live

• Campaign metrics decoded — interpretation context