Bulk duplication

Last updated: May 19, 2026

Bulk duplication

Select multiple campaigns / ad sets / ads → toolbar Bulk Duplicate. Creates N drafts in parallel. Use cases: agency cloning across client accounts, geo-expansion. After duplicate: open Bulk Launch grid to customize each variant before publish, OR edit each in Pro mode individually.

Who is this for

Agencies executing wave launches across multiple client accounts. Brands geo-expanding (one campaign → 10 country variants). Anyone needing same campaign structure on N targets.

Workflow

Step 1: Filter to source campaigns

In Ads Manager, filter to the campaigns you want to duplicate as a wave (e.g. "winning Q3 campaigns ready for Q4 re-launch").

Step 2: Select multiple

Tick checkboxes on the source campaigns. Or use Select All if filtered to exactly the set you want.

Step 3: Bulk toolbar → Duplicate

Click Duplicate in the bulk action toolbar.

Step 4: Configure bulk options

Modal:

  • Target: Same accounts (1:1 clone) OR Choose target accounts (N→M cross-account clone)

  • Include children: full clone (campaign + adsets + ads) OR shell only

  • Naming: pattern with placeholders (e.g. {original_name} - Q4 2026 v2)

  • Customize per variant?: launch Bulk Launch grid for per-row editing (recommended for cross-account)

Click Duplicate all.

Step 5: Drafts created

Wevion creates N drafts (1 per source × per target). E.g. 5 source campaigns × 3 target accounts = 15 drafts.

Step 6: Customize via Bulk Launch grid

If you ticked "Customize per variant", drafts open in Bulk Launch grid for per-row editing.

Per row customize: budget (per client agreement), audience tweak, creative swap, DSA fields per target account.

Step 7: Publish wave

Standard Bulk Launch flow: Validate all → Publish all (Paused first recommended).

Common patterns

Pattern A: Quarterly client wave

  • 10 active clients

  • 10 source campaigns (one per client, winning Q3 campaigns)

  • Bulk duplicate within same account (Q4 re-launch with refreshed creative)

  • Customize per duplicate: new creative, new dates, possibly new budget

Pattern B: Geo-expansion

  • 1 source campaign (US works, profitable)

  • Bulk duplicate to 5 target geos (UK, DE, IT, FR, ES)

  • Per-target customize: target_country, creative + copy localized, DSA fields, currency budget conversion

Pattern C: Agency cross-client

  • 1 source campaign (winning template)

  • Bulk duplicate across 10 client accounts

  • Per-client customize: account_id, pixel_id, fan_page_id, client-specific DSA, client-agreed budget

Pattern D: Audience variant testing

  • 1 source campaign

  • Bulk duplicate 4 times in same account

  • Per-duplicate customize: different audience (lookalike vs interest vs retargeting vs broad)

  • Run all 4 + compare performance

RBAC

Bulk Duplicate same RBAC as Duplicate: mediabuyer+. Cross-account requires access to target accounts.

Audit log

action: campaign_bulk_duplicate with metadata listing source + target IDs + wave context.

Per source: also action: campaign_duplicate per duplicate created.

Limits

  • Max selection: 100 sources per bulk operation

  • Max targets (cross-account): N sources × M targets = up to 100 drafts created at once

  • For larger waves: split into multiple operations

Performance

  • N drafts creation: fast (~1 sec per draft, parallel)

  • Per-draft customization in Bulk Launch grid: depends on team workflow

  • Wave publish: per-row async via SQS workers, status visible per row

What you'll see

After bulk duplicate:

  • Toast: "N drafts created — open in Bulk Launch to customize"

  • Bulk Launch grid loaded with N rows

  • Each row pre-filled with source's config

  • Per-row inline editing for customization

  • Bottom-bar status: "N rows, M errors, K warnings"

After Publish all wave:

  • Per-row status updates in real-time

  • Original campaigns unchanged

  • New campaigns visible in Ads Manager once published

Cross-cluster: relationship to Bulk Launch

Bulk Duplicate creates drafts; Bulk Launch grid is where you edit + publish them. Two-step relationship:

  1. Bulk Duplicate (Ads Manager): N → N drafts

  2. Bulk Launch (grid): edit + publish drafts

Without Bulk Launch grid: drafts are still saved + you can edit each in Pro mode individually. But Bulk Launch is faster for editing N at once.

Common issues

  • "Cannot duplicate to account I don't have access to": cross-account requires target account access. See team-108 share ad accounts.

  • "Some drafts created, others failed": per-target validation issue (e.g. one target account doesn't have a pixel). Fix individually + retry.

  • "Wave creates campaigns with wrong currency budget": each target account has its own currency. Budget interpreted in account's native currency. Adjust per-row.

  • "DSA fields missing for some duplicates": target accounts in EU need DSA per-row. Set per row in Bulk Launch grid before publish.

Best practices

Plan target accounts before duplicating

Before bulk duplicate, list the target accounts. Verify each has prerequisites (pixel, DSA legal entity, Page if Meta).

Use Campaign Templates for cleaner reuse

For repeatable patterns (monthly waves, holiday campaigns): save as Campaign Template instead of repeated bulk duplicate.

Test cross-account with 1 first

Before bulk duplicating 10x across 10 accounts: do one cross-account duplicate, verify it publishes correctly to the target account, then scale.

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