Glossary — all key terms

Last updated: May 19, 2026

Glossary — all key terms

Master glossary for Wevion + ad-tech terms. Sourced from docs/wiki-articles/GLOSSARY.yaml (41 brand + 38 ad-tech + 49 UI + 40 verbs entries) plus contextual definitions. Each term: 1-2 sentence definition + cross-link to deep-dive. Distinct from gs-120 glossary key terms (subset for onboarding).

Who is this for

Anyone encountering an unfamiliar term in Wevion. Reference for the full vocabulary across all clusters.

Brand + product

Wevion

The ad-management platform (this product). Brand canonical — never abbreviate.

Wavo

Wevion's in-app AI assistant. Persona file: wavo-persona.ts. See ai-101 meet Wavo.

Creative Hub

Centralized asset library + AI generation studio at /creative-hub. See ch-101 overview.

Rules Engine

Automation system at /rules. If-then rules acting on campaigns / ad sets / ads. See rul-101 overview.

Ads Manager

Row-level management at /ads-manager. Cross-platform. See am-101 overview.

Campaign Creator

Campaign launch at /campaigns/new. Express / Pro / Bulk modes. See cc-101 overview.

Metrics (ad performance)

ROAS

Return on Ad Spend = purchaseValue ÷ spend. Headline metric for e-commerce. See an-111 ROAS.

CPA

Cost Per Acquisition = spend ÷ conversions. Lead-gen / SaaS headline. See an-112 CPA/CPM/CTR.

CPM

Cost Per Mille = (spend ÷ impressions) × 1000. Cost of reach. See an-112.

CTR

Click-Through Rate = (clicks ÷ impressions) × 100. Engagement quality. See an-112.

CPC

Cost Per Click = spend ÷ clicks. Per-click cost.

CPL

Cost Per Lead = spend ÷ leads.

Frequency

impressions ÷ reach. Average views per user. See tr-405 frequency.

Reach

Unique users who saw the ad. Distinct from impressions. See tr-406 reach vs impressions.

Impressions

Total ad views (one user × N views = N impressions). See tr-406.

Conversion rate

(conversions ÷ clicks) × 100. Post-click goal completion. See tr-407.

LTV

Lifetime Value. Total revenue per customer over relationship lifetime. External to Wevion. See tr-408.

ARPU

Average Revenue Per User. Revenue ÷ active users. External to Wevion. See tr-408.

Attribution window

Time period after click/view in which conversion is credited. Meta default: 7d click + 1d view. See am-121 attribution.

Postback

Conversion event reported back to ad platform after the user converts (purchase, signup). Lag 24-72h via Meta API. See am-121.

Platforms (ads)

Google Ads

Search + Display + YouTube. Connection: /connect/google. See gog-101.

TikTok

TikTok Ads. Connection: /connect/tiktok. See ttk-101.

Taboola

Native advertising network. Connection: /connect/taboola. See tbl-101.

Snapchat

Snap Ads. Connection: /connect/snapchat. Behind env-gating in some workspaces.

Commerce + tracking

Shopify

E-commerce platform. Wevion reads orders, products, inventory. See com-101 Shopify connect.

WooCommerce

WordPress e-commerce plugin. REST API via Basic Auth. See com-102.

Keitaro / Voluum / RedTrack / BeMob

Trackers — third-party tracking platforms that consume postbacks. Wevion integrates as source. See com-121 data sync.

TG Tracker

Telegram-based tracker. Some workspaces use it for postback callbacks.

Drive Service Account

Google Drive identity used by Wevion (NOT user OAuth). Owns Creative Hub files. See ch-108 Drive settings.

HubSpot

CRM integration. OAuth-based. Bidirectional contacts + events. See com-117.

AI / Wavo

Tool (in chat)

Function Wavo can invoke. 30+ tools verified across 9 domains. See ai-105 actions.

Approval card

UI prompt that appears when Wavo plans a HIGH / MEDIUM risk action. Requires Execute / Reject before action runs.

TOOL_RISK_MAP

Classification of tools by risk: HIGH (delete_rule, duplicate, budget) / MEDIUM (create+toggle rules+entity) / LOW (drafts).

ACTION_TTL

30 minutes — approval card expiry. After this, action expires.

Credit (AI)

Billing unit for AI usage. 1 credit = $0.001. MARKUP 1.1× on model costs. See ai-109 credits + limits.

Project (chat)

Group of chat sessions with shared instructions, color, memory facts (max 20). See ai-106 projects + sessions.

MAX_TOOL_ROUNDS

5 — max tool calls Wavo can chain per user turn.

MAX_HISTORY

20 — messages in context per turn.

project_memory_fact

Per-project memory; max 20 facts; user opt-out available.

Rules + automation

Rule (automation)

If-then logic. Conditions trigger actions. See rul-101 rules overview.

Cooldown

Per-entity time-between-acts. Default 360 min (6h). Min 60 min for destructive actions. See rul-108 protections.

Circuit breaker

Auto-pauses a rule when error rate ≥ 50% with ≥ 20 errors. status: error. See rul-108.

MAX_EXECUTIONS_PER_DAY

Per-rule hard cap. Default 3, max 50.

increase_budget_pct / decrease_budget_pct

Rule actions to scale budget by %. Respects platform minimums + budget caps.

relaunch (Meta-only)

Rule action that copies ad with new creative.

Notifications

Notification type

One of 22 verified types (ACCOUNT_STATUS_CHANGE, SPEND_CAP_WARNING, etc.). See ntf-103.

Channel

Delivery method: in_app, email, push (VAPID web), telegram, slack.

ROLE_DEFAULTS

Per-role × type × channel default matrix.

Owner fan-out

Owners receive notifications for team members' triggering actions (with "Team: [memberName]" prefix).

Telegram digest

Daily / weekly summary via cron every 15 min. Dedup via telegram_digest_log past 14 days.

Analytics

Cross-Channel

Multi-platform aggregated view. Gated by ENABLE_CROSS_CHANNEL_ANALYTICS. 90-day max date range. See an-105.

Single Platform

Per-platform deep dive. Always available.

MAX_DATE_RANGE_DAYS

90 — hard cap for cross-channel queries.

target_currency

Display currency in cross-channel mode. EUR intermediate for conversions.

KPI strip

Top-row aggregated metrics: spend, impressions, clicks, CTR, CPC, CPM, conversions, purchases, revenue, leads, CPA, ROAS.

Channel mix

Per-platform spend share + trend (donut + stacked area).

MixRecommendation

Rule-based budget allocation suggestion. NOT AI.

Workflow + RBAC

Workspace

Top-level scope. Each user belongs to one team within a workspace. Data team-isolated.

Team

Subset within workspace. Roles defined per team.

Roles (7)

super_admin (100), admin (90), owner (80), manager (70), mediabuyer (60), finance (50), viewer (40). See team-101 role hierarchy.

Impersonation

Super_admin / owner can impersonate other users via x-impersonate-user header. Logged in request.adminUser.

Audit log

Append-only record of significant actions. See team-113.

2FA

Two-factor authentication. TOTP authenticator OR email OTP fallback. Backup codes. See team-114.

Billing + credits

Subscription

Recurring paid access to Wevion features. Monthly / annual.

Credit_balance

Per-team AI credit balance. Separate from subscription.

credit_transaction

Append-only ledger of credit charges / top-ups.

team_credit_cap

Optional per-team cap on monthly AI spend.

3DS

3-D Secure verification for Stripe payments. May be required for some cards.

Technical / infrastructure

SQS

AWS Simple Queue Service. Wevion's async job infrastructure. Multiple queues: telegram, email, push, checker, generate-*, etc.

VAPID

Voluntary Application Server Identification — web push protocol. PUBLIC_KEY + PRIVATE_KEY env vars.

JWT

JSON Web Token. Wevion uses EdDSA-signed JWTs for session auth. Short-lived (~5 min) with refresh.

OAuth

Standard auth flow for connecting ad platforms (Meta, Google, etc.).

BetterAuth

Wevion's in-process auth library (apps/backend/src/lib/better-auth/).

Pylon

Help Center platform hosting Wevion's documentation. help.wevion.ai. 13 collections.

Prisma

ORM for PostgreSQL. Wevion uses 2 clients: writer + reader.

postgrator

Migration tool. .do.sql (up) / .undo.sql (down). NOT Prisma migrate.

Cross-references

For terms not listed here: check the relevant cluster's articles:

Getting started: gs-* articles + gs-120 glossary key terms
Account + billing: acc-* articles
Team + workspace: team-* articles
Ad platforms: meta-, gog-, ttk-, tbl-, snp-* articles
Commerce + tracker: com-* articles
Campaign Creator: cc-* articles
Ads Manager: am-* articles
Rules: rul-* articles
Creative Hub: ch-* articles
Analytics: an-* articles
Wavo: ai-* articles
Notifications: ntf-* articles