Manage Facebook Pages and Instagram accounts

Last updated: May 19, 2026

Manage Facebook Pages and Instagram accounts

At /connect/meta → Pages toggle which Facebook Pages to import into Wevion. Imported Pages enable Page-as-source ads (ads using your Page's identity) and Instagram placements (since Instagram accounts are linked through Pages). Quota counts against your plan's max_fan_pages.

Who is this for

Mediabuyers who need to:

  • Run ads sourced from a specific Facebook Page (branded ads)

  • Place ads on Instagram (Reels, Stories, Feed)

  • Track Page-level engagement metrics

Why "Fan Pages"

Facebook's API historically called these "Fan Pages" — Wevion's DB model is meta_fan_page. Today Facebook just calls them "Pages". Same thing.

Before you start

  • Meta connector set up (meta-101)

  • Connected Meta user has Admin, Editor, Advertiser, or Analyst role on the Page (in Meta Business Manager)

  • The Page exists in a Business Manager you imported (business_management scope — see meta-102)

How to import a Page

Step 1: Open the Pages section

At /connect/meta, scroll to Pages. The list shows all Pages accessible via your connected Meta users:

Column

What it shows

Page name

Display name from Facebook

Page ID

Meta's Page identifier

Category

Facebook's Page category (e.g. Brand, Local Business)

Followers

Page follower count (snapshot, refreshed weekly)

Linked Instagram

IG handle if a professional IG account is linked to this Page in Meta

Your role

Your role on the Page (Admin / Editor / Advertiser / Analyst)

Wevion

Toggle to import

Step 2: Toggle ON

Click toggle. Backend creates meta_fan_page row with connected: true. Sync pulls Page metadata + linked IG handle within 15 min.

Step 3: Use the Page in a campaign

When you launch a Sales/Engagement/Traffic campaign in Campaign Creator, the Page field appears (you pick which imported Page is the source of the ad). For Instagram-only placements, the Page must have a linked IG account in Meta — verify the IG column in the Pages list.

Instagram via Page link

Wevion does not connect to Instagram directly. Instagram accounts surface in Wevion through their linked Facebook Page:

  1. In Meta Business Suite: link your IG account to your Page (Meta-side setup, one-time)

  2. Once linked, the Page in Wevion's Pages list shows the IG handle in the Linked Instagram column

  3. When you create an ad with that Page selected, Instagram placements (Stories, Reels, Feed, Explore) become available

If a Page has no linked IG, ads from that Page run only on Facebook placements.

Page roles and what Wevion can do

Your role

What Wevion can do for that Page

Admin

All: launch ads from Page, edit Page metadata, view all insights

Editor

Launch ads, view insights (no Page metadata edits in Wevion)

Advertiser

Launch ads only (no insights access)

Analyst

View insights (no ad launches from this Page)

Page roles are set in Meta Business Manager, not in Wevion. To change a role, update in Meta — Wevion respects the new role on next sync.

Disconnect a Page

Toggle OFF. Backend sets connected: false. Sync stops; the Page is no longer selectable in Campaign Creator. Existing campaigns that use this Page continue running unaffected.

Historical data preserved (you can still view past Page-as-source ad performance).

Quota and limits

Your plan defines max_fan_pages. The counter sums all connected: true Pages. NULL on Enterprise/Demo = unlimited. See acc-112 for full quota model.

Page-level insights

Wevion pulls basic Page metadata + linked IG. For deep Page insights (post reach, organic engagement, audience demographics), use Meta Business Suite directly — Wevion focuses on the paid side.

The contextual help button on Campaign Creator's Page step links here.

What you'll see

After importing Pages:

  • Pages list shows green badge per imported Page

  • Page count visible in the Pages section header

  • Campaign Creator's Page selector lists all imported Pages

  • Instagram placements available for Pages with linked IG

Common issues

  • "Page not appearing in import list": your Meta user lacks Page access. Ask the Page admin to grant Editor or Advertiser role in Meta Business Manager.

  • "Linked Instagram missing for a Page": IG account not linked Meta-side. In Meta Business Suite: Settings → Linked Accounts → Connect Instagram.

  • "Instagram placements grayed out in Campaign Creator": selected Page has no linked IG. Pick a Page with IG, or link IG to the current Page first (Meta-side).

  • "Cannot import — quota exceeded": at max_fan_pages limit. Disconnect an unused Page or upgrade plan.

  • "Page status: Unpublished" in import list: Page is not active in Meta. Publish in Meta Business Suite first.

  • "Role change in Meta not reflected": 15-min sync delay. Refresh after one cycle.

Pages and posts vs Pages and ads

Wevion handles the paid ads side of Pages. We don't manage organic posts, page replies, content scheduling. For organic content: use Meta Business Suite directly. Both work alongside each other — your Page is one object, used by Wevion for ads and by Meta Business Suite for organic.

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