Team Members Performance — Owner View

As an Owner or Super Admin in Wevion, one of your most valuable capabilities is the ability to monitor every team member's advertising performance from a single screen. The Team Stats section on the Dashboard aggregates spend, conversions, revenue, and efficiency metrics across all the media buyers on your team — giving you the visibility you need to allocate budgets wisely, spot underperformance early, and coach your team toward better results.

Prerequisites

• You must have the Owner or Super Admin role. Media Buyers, Managers, Viewers, and Finance roles do not have access to the Team Stats section.
• At least one team member must be invited and have a connected Meta ad account with active or recently active campaigns.
• An active Wevion subscription (free trial or paid plan).

Who Can See What

Wevion enforces strict role-based data isolation. Understanding who sees what is critical before interpreting team data.

When you log in as an Owner, the Dashboard automatically includes a Team Members section below your personal performance stats. This section pulls data from every user session linked to your team — your own accounts plus every media buyer, manager, and other role you have invited.

What the Team Stats Section Shows

Aggregated Team Headline

At the top of the Team Stats section, you see a summary row with your team's combined numbers:

Per-Member Breakdown

Below the headline, a table lists each team member individually with their own performance data:

• Member Name — The team member's display name.
• Account(s) — Which ad accounts are assigned to that member.
• Spend — How much that member has spent in the selected period.
• Impressions, Clicks — Volume metrics for that member.
• Conversions — Postback conversions attributed to that member's campaigns.
• Revenue — Revenue from those conversions.
• ROI — That member's individual ROI.
• CTR — That member's click-through rate.

This per-member view is where the real management value lives. At a glance, you can compare who is spending efficiently, who is generating the highest ROI, and who might need support.

Filtering by Individual Member

You can filter the entire Dashboard to show data for a single team member. When you apply this filter:

• The headline stats at the top of the page update to reflect only that member's numbers.
• The spend chart shows only that member's daily spending trend.
• The account summary table narrows to only that member's assigned accounts.

This is particularly useful during one-on-one reviews or when investigating a sudden change in team-wide metrics. If total team ROI dropped yesterday, filter member by member to isolate who drove the change.

How Data Is Aggregated

Understanding how Wevion aggregates team data helps you interpret the numbers correctly:

1. Team membership is determined by your user session. Every user session where owner_id matches your user ID is considered part of your team. This includes your own session plus every invited member's session.

2. Metrics are additive for volume (spend, impressions, clicks, conversions, revenue). Wevion sums these across all team members' accounts for the selected date range.

3. Rates are computed from totals, not averaged. Team CTR is total clicks divided by total impressions — not the average of each member's CTR. This avoids distortion from members with very different traffic volumes.

4. ROI is computed from aggregated spend and revenue. A member spending $100 with $300 revenue and another spending $10,000 with $11,000 revenue produce a team ROI of (11,300 - 10,100) / 10,100 x 100 = 11.9% — not the average of 200% and 10%.

5. Conversions and revenue come from postback data (server-to-server tracking), not Meta's reported conversions. This is the same data source used across the rest of Wevion, ensuring consistency.

Meta vs Postback Conversions — Which to Trust

Using Team Data to Allocate Budgets

The Team Stats section is not just a reporting view — it is a decision-making tool. Here are practical ways to use it:

Identify Your Top Performers

Sort or scan the per-member table by ROI and revenue. Members consistently delivering high ROI with meaningful spend volume are your most efficient operators. They are the candidates for budget increases.

Spot Underperformance Early

A member with high spend but low or negative ROI is burning budget. The sooner you catch this, the less money is lost. Check the Team Stats section daily — do not wait for end-of-week reports.

Rebalance Across Members

If one media buyer is capped on a high-ROI campaign and another has budget sitting idle on a low-performer, you can redistribute. The per-member breakdown gives you the data to make this call confidently.

Coach With Data

During team reviews, pull up the filtered view for each member. Walk through their spend efficiency, CTR, and conversion trends. Concrete numbers are more productive than general feedback. Compare a struggling member's metrics to a top performer's to identify specific gaps — is it creative quality (low CTR), audience targeting (high CPM), or offer-market fit (low conversion rate)?

Practical Tips

• Check team stats every morning. A 5-minute daily review catches problems before they compound. A campaign that went negative overnight can waste thousands by end of day.
• Use date range comparisons. Look at this week vs. last week for each member. Trends matter more than single-day snapshots.
• Watch for concentration risk. If 80% of your team's revenue comes from one member or one account, you are exposed. Use the breakdown to diversify.
• Combine with rules automation. Set up rules to auto-pause campaigns below a ROAS threshold so that even when you are not watching, runaway spend is contained.

Understanding ROAS and When to Scale or Pause

FAQ

Q: Can a Media Buyer see their own ranking within the team? A: No. Media Buyers see only their own data. They have no visibility into other team members' performance. Only Owners and Super Admins can see the full team view.

Q: Does the team data update in real time? A: Data is refreshed every 15 minutes through Wevion's insight collection system. The Dashboard shows a "Last updated" timestamp.

Insights Data Freshness — How Often Data Updates

Q: What if a team member has multiple ad accounts? A: All of that member's accounts are aggregated into their row in the per-member breakdown. You can also drill into the Account Summary to see individual account performance.

Account Summary — Health at a Glance

Q: I just added a new team member but their data is not showing. A: The new member needs to connect at least one Meta ad account and allow a sync cycle to complete (up to 15 minutes). Until then, they will appear with zero values.

Related Articles

• Dashboard Overview — Your Daily Command Center
• Account Summary — Health at a Glance
• Understanding ROAS and When to Scale or Pause
• CPA, CPM, CTR — Core Metrics Decoded
• Meta vs Postback Conversions — Which to Trust
• Insights Data Freshness — How Often Data Updates