Account and geographic overview
For admins and owners: read Wevion Analytics at portfolio level with the Performance per account table and the Geo performance table (results by country).
Written By Salvatore Sinigaglia
Last updated About 1 hour ago
For admins and owners: read Wevion Analytics at portfolio level with the Performance per account table and the Geo performance table (results by country).
Account and geographic overview
For owners and admins reviewing a whole portfolio, the Advertising view provides two overview surfaces: the Performance per account table (one row per ad account, across platforms) and the Geo performance table (results by country). Together they answer "which accounts and which countries are carrying the results?" without dropping into row-level campaign detail. Both recompute for the accounts and period you select.
Who is this for
Owners + admins doing a weekly or monthly portfolio review, and anyone managing many ad accounts across platforms or geographies.
Portfolio view: Performance per account
The Performance per account table lists every selected ad account with a platform badge and full media metrics (spend, CPM, CTR, link clicks, CPC, ATC, purchases, sales, cost/purchase, CVR, ROAS). For a portfolio read:
- Scan spend to see where the money is concentrated
- Scan ROAS to see which accounts return best at that spend
- Group mentally by the platform badge to compare a platform's accounts among themselves
For the full column reference and scale/cut frameworks, see an-108 Performance per account.
Geographic view: Geo performance
The Geo performance table (titled "Performance geografica") breaks the same advertising results down by country. Each row shows:
Use it to find your strongest and weakest markets, spot a country where CPM is climbing, or confirm that spend is landing in the geographies you intend.
Reading the two together
- Account table answers "which accounts perform?"
- Geo table answers "which markets perform?"
A weak account may simply be running in an expensive or poorly-converting country; the geo table tells you whether the problem is the account or the market it targets.
Compare against the previous period
Turn on Compare to previous period to add deltas to the KPI grid above, so a portfolio review shows trajectory (improving or declining) rather than a single snapshot. See an-113 comparing periods.
What this overview is not
- It is not an account-status or ban-health panel — Analytics reports performance, not platform account restrictions. Manage connection and account status in the Integrazioni (connections) area.
- It is read-only — to pause or scale, use Ads Manager.
- It is not campaign-level — for campaign ranking and edits, use Ads Manager.
Common mistakes
- Judging an account without checking its geography: an "underperforming" account may be running in a high-CPM market — read the geo table too.
- Ranking by spend alone: the biggest account isn't the best; weigh ROAS and cost per purchase.
- Expecting account-status counts: this view is about performance, not managed/disabled account tallies.
Common issues
- Geo table empty: no country-level data for the selected accounts and window.
- A market missing: no spend there in the period, or the country isn't in the selected accounts' delivery.
- Numbers differ from a platform's native UI: 15-minute sync plus 24-72h postback lag (see an-114).
FAQ
How do I review my whole ad-account portfolio in Wevion?
Use the Advertising view's Performance per account table, which lists every selected account with a platform badge and full metrics. Select all the accounts you manage in the cascade selector, then scan spend to see concentration and ROAS to see efficiency, grouping by platform badge to compare accounts within a channel. Turn on Compare to previous period to see whether the portfolio is trending up or down.
What does the Geo performance table show?
The Geo performance table breaks advertising results down by country, with one row per country showing spend, CPM, CTR, purchases, purchase value, cost per purchase, and ROAS in your display currency. It answers "which markets are carrying the results?" — helping you find strong and weak geographies, spot rising media costs in a specific country, and confirm spend is landing where you intend.
Does this view show account status, bans, or rejected ads?
No. Wevion Analytics reports performance, not platform account restrictions — you won't find managed, active, or disabled account counts, ban rates, or rejected-ad tallies here. Those account-health signals belong to the connections / Integrazioni area, where you manage account status. Analytics focuses on how much each account and market spent and returned.
Why might an account look weak in the table?
Check the geography before concluding the account is the problem. An account can post a poor ROAS simply because it's running in a high-CPM or low-converting market — the Geo performance table will reveal that. Also confirm the account had meaningful spend in the window, since low-spend accounts produce noisy ratios, and allow for 24-72h postback lag on recent days.