Rule Actions — What Your Rules Can Do

When a rule's conditions are met, Wevion executes one or more actions. This article covers all six action types available in Wevion.

Prerequisites

• Familiarity with Wevion rules concepts (Introduction to Rules — Automate Your Ad Management).
• Understanding of conditions and operators (Rule Conditions — Operators and Time Ranges).

Action Overview

Pause

Stops the entity from delivering ads. When a campaign is paused, all its ad sets and ads stop. When an ad set is paused, only that ad set stops. Your primary defense against wasted spend.

Typical use cases:

• Stop-loss — Pause campaigns that spent $75+ today with zero purchases
• Creative fatigue — Pause ads with CTR below 0.5% over 7 days (with sufficient impressions)

The minimum cooldown for pause is 60 minutes — the system prevents rapid toggling. All pauses generate in-app and Telegram notifications.

Activate

Resumes a paused entity, allowing it to deliver ads again.

Typical use cases:

• Time-based reactivation — Reactivate ad sets that performed well yesterday (CPA under target, 3+ purchases)
• Recovery monitoring — Bring back manually paused entities when historical data meets your standards

Minimum cooldown is also 60 minutes. Be careful pairing Activate rules with Pause rules on the same entities — use different timeframes (e.g., Pause checks "today", Activate checks "yesterday") to avoid toggling loops.

Increase Budget %

Raises the daily budget by a configurable percentage. Default: 20%. Example: $100 budget becomes $120 after one execution.

Available at: Campaign and Ad Set only.

Typical use case: Scale winning entities gradually. Combine with longer timeframes (last 7 days) and volume conditions (spend ≥ $200, purchases ≥ 10) to confirm sustained performance before scaling.

Key behaviors:

• Successive increases compound: $100 → $120 → $144
• Minimum budget floor: $2 — budget never drops below this
• Max executions/day (default 3) prevents runaway increases
• Use 24-hour intervals for budget scaling — once per day is almost always sufficient

Decrease Budget %

Lowers the daily budget by a configurable percentage. Default: 20%. Example: $100 budget becomes $80.

Available at: Campaign and Ad Set only.

Typical use case: Gradual cost control for underperforming entities that you don't want to fully pause — especially useful during Meta's learning phase, where pausing resets optimization.

Key behaviors: Same compounding and $2 floor as Increase Budget. Minimum 60-minute cooldown applies.

When to decrease vs. pause:

Relaunch

Duplicates an ad and creates a fresh copy with a clean delivery history. The original ad is deleted after successful duplication. Ad level only — not available for campaigns or ad sets.

Typical use case: Creative refresh for ads that were previously strong but have fatigued (declining CTR, rising CPC). Meta's algorithm often gives new ads a delivery boost during early phases.

Use judiciously — excessive relaunching creates ad clutter and can confuse Meta's optimization.

Notify Only

Sends a notification without changing anything. Appears in your Wevion notification center and via Telegram (if configured).

Typical use cases:

• Monitoring — Alert when spend exceeds $500 today without automated intervention
• Testing rule logic — Run as Notify Only for a few days to verify the rule flags the right entities, then switch to a destructive action
• Anomaly detection — Use broad OR-logic conditions to cast a wide monitoring net

Notify Only rules still respect cooldown and daily execution limits, so you won't be flooded with repeated alerts.

Notifications (All Actions)

Every action — not just Notify Only — generates notifications:

• In-app: Rule name, affected entities, action taken, triggering metrics
• Telegram (if configured): Same information for mobile visibility

Notifications are consolidated per execution: if a rule matches 5 entities, you get one notification listing all 5.

FAQ

Q: Can a rule have multiple actions? A: Yes. A rule can define multiple actions that all execute on each matched entity. For example, you could combine Pause + Notify Only, though Notify Only is redundant since all actions already generate notifications.

Q: What happens if a budget change hits $2? A: Wevion enforces a minimum budget floor of $2. Further decreases are skipped. Increases from $2 work normally.

Q: Can I undo a rule's action? A: Yes, manually. Re-activate a paused entity from Wevion or Meta Ads Manager. Adjust budgets back to your preferred amount. There is no automatic undo.

Q: Does Relaunch work at campaign or ad set level? A: No. Relaunch is ad-level only.

Q: How quickly do actions take effect? A: Actions are sent to Meta's API immediately. Meta processes changes within seconds, though delivery adjustments may take 15–30 minutes to fully reflect.

Related Articles

• Introduction to Rules — Automate Your Ad Management
• Creating Your First Rule — Step by Step
• Available Metrics for Rule Conditions
• Rule Conditions — Operators and Time Ranges
• Understanding ROAS and When to Scale or Pause